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Why Finding SEO Clients Is Harder (and More Competitive) Than Ever

The SEO software market is expected to grow to USD 154.6 billion by 2030. With the rising competition across the digital landscape, it’s really getting much harder to stand out and find new clients.

Several factors are driving this challenge:

Market saturation: 

The low barrier to entry has attracted a flood of SEO freelancers, boutique agencies, and automated SEO platforms, all competing for the same pool of clients. This has fragmented demand and commoditized many SEO services, making it harder to differentiate based on value alone. At the same time, many businesses are reluctant to switch providers.

Shifting client expectations: 

Many SEO clients expect measurable results within 1 to 2 months, despite SEO’s long-term nature and the increasing complexity of algorithms. When those expectations aren’t met, clients churn quickly and move on to the next provider.

Budget constraints further complicate the picture, since companies often prioritize paid advertising or cheaper alternatives over long-term SEO investments. Additionally, the abundance of free educational content on YouTube reinforces the idea that SEO can be handled in-house, reducing demand for external services.

Lack of a reliable, predictable pipeline: 

In fact, client acquisition is cited as the top challenge, largely because leads require continuous nurturing and often drop off due to poor intent alignment or weak conversion systems. 

On top of that, intense competition among agencies, AI tools, and lower-cost freelancers makes it even harder to secure consistent work without diversifying into channels such as networking or partnerships.

Struggle to build trust without an established reputation: 

Unlike agencies with recognizable brands or extensive portfolios, independent professionals often lack the “proof points” clients are looking for.

Artificial intelligence (AI): 

ChatGPT and other generative platforms have created the perception that businesses can manage SEO internally without expert help. While this is often an oversimplification, it reduces the perceived need to hire professionals. 

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8 Inbound Strategies to Attract High-Value SEO Clients

With inbound client acquisition, clients fundamentally come to you already interested, pre-qualified, and see you as an expert. This makes it easier to charge higher prices and attract better-fit clients. Below are some methods to do it:

1. Build Authority on LinkedIn

Positioning yourself as a niche expert in SEO often comes down to being consistently visible and sharing insights that your target clients find valuable. Over time, this helps the right clients find and trust you.

Start by optimizing your LinkedIn profile: 

• Craft a niche-specific headline, such as “SEO strategist for B2B brands | Turning organic traffic into qualified pipeline”, to quickly show both your area of focus and the type of results you deliver.
• Fully optimize the About section to clearly communicate your niche, outcomes, and what sets you apart from others in the field.
• Showcasing case studies or SEO guides in the Featured section can help potential clients see your approach and results.

A consistent content strategy is also important:

• Post consistently using text posts and document-style posts.
• Focus content on relevant, high-demand topics like AI SEO strategies.
• End your post with a question to drive engagement and encourage comments.
• Starting a LinkedIn newsletter is one way to build a subscriber base and reach readers who are interested in your updates.

Review LinkedIn Analytics regularly to understand what’s working. Over time, LinkedIn can become a reliable source of inbound leads and help build trust and authority in your niche.

2. Offer Free SEO Audits

Free services are particularly effective at generating leads, especially among those with limited budgets or who have had bad experiences before. A free SEO audit delivers instant, personalized value to prospects and lets you showcase your expertise. When you send a report that addresses their exact problem, it shows you truly understand what they need.

If you run a new agency, this is also a wise way to build your portfolio. Free audits or short-term projects help you get real results, case studies, and testimonials. These are the building blocks for your future marketing.

3. Use Content Marketing

Content marketing remains one of the most sustainable ways to bring in SEO clients. By sharing useful, search-optimized content, you positions you as an expert in your field and start attracting leads.

Creating a simple website is a great way to get started, where you can publish blog articles and build your brand for long-term growth. A website is especially critical if you are seriously launching an SEO agency and want to collect emails with lead magnets or convert visitors into clients through your service pages. 

Start by figuring out your target audience. Then map out a clear content strategy and focus on creating useful resources, such as in-depth guides. The most important thing is to ensure every piece of content guides readers to a clear next step. That could be downloading a resource, signing up for your email list, or booking a free audit.

In the beginning, you can also distribute your content on platforms like Medium. To maximize visibility, repurpose your core content into shorter formats, such as social posts or short videos, and share them across multiple channels.

4. Guesting on Podcasts

Every time you appear on a podcast, you strengthen your personal brand and grow your network. This approach puts you in front of business owners, marketers, and decision-makers who are already looking for growth insights.

• Focus on shows that cover digital marketing, entrepreneurship, e-commerce, or startups. 
• Use podcast directories or matchmaking tools to find the right opportunities.
• Searching for niche topics, such as SEO for startups or business growth in specific regions, helps you reach the right audience. 
• Note, try to prioritize podcasts that publish detailed show notes, as these often include backlinks to your website or resources.

After you pick your target shows, make sure your pitch stands out. Send pitches regularly and follow up to improve your chances of getting booked. When your episode is live, promote it on your social channels and reply to listeners who reach out.

5. Build Social Proof

90% of buyers consider some form of social proof to be an influential factor in their decision-making. Social proof is powerful because people often rely on others’ experiences to reduce uncertainty. Reviews on trusted platforms and detailed client feedback serve as independent validation, helping prospects trust your claims more quickly.

• Testimonials: Once you’ve helped a client achieve real results, like an increase in traffic, ask them for feedback straight away. Make sure to display these testimonials prominently across your website, especially on your homepage, service pages, and proposals.
• Case studies: Take this a step further by telling the full story behind your results. Instead of just stating outcomes, break down the client’s initial challenges, the strategy you implemented, and the measurable impact. 
• Reviews and brand associations: Encourage clients to leave reviews on well-known platforms. If you’ve worked with recognizable brands, feature their logos (with permission) in a ‘Trusted By’ section on your site. When prospects see familiar names, it builds trust quickly.

Ongoing visibility matters. Regularly share client wins, milestones, and success stories on LinkedIn and other social channels to keep your results top of mind. Collaborating with recognized experts or creators in your niche can also help you borrow trust from established audiences, accelerating your credibility.

Besides, you can also create and run your own professional website and leverage its SEO results to demonstrate your skills and approach. This gives potential clients a real example of your skills. Even if you have not worked with paying clients yet, your website can act as proof of your expertise. You can use it as a reference point in proposals, case studies, or marketing materials.

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6. Create Free, Simple Tools or Resources

Offer your prospects a resource they’ll actually find useful. In return for access, ask for their email address. This helps you build a pipeline of warm prospects.  

• Start by identifying the problems your audience is trying to solve. For SEO, this might mean not knowing how to conduct keyword research or encountering technical issues.
• Once you understand the need, build simple but useful tools. These don’t need to be complex SaaS products – basic, well-designed resources often perform well. For example, you could create an SEO checklist or a keyword tracking template. The key is clarity and usefulness.

7. Leverage Client Referrals

Referrals are among the highest-converting lead sources because the people being referred to you already have a level of trust in your services before you even make contact.

• The best time to ask for a referral is just after you have helped a client achieve a clear result or success.
• It is also worth building ongoing relationships with past clients, partners, agencies, and collaborators who are likely to come into contact with your ideal customers. By keeping in touch with these groups, you can create a steady flow of referrals over time.
• Make sure to keep track of who has referred you, follow up with them regularly, and show your appreciation. This could be through a thank-you note, a discount, or a commission, depending on what feels appropriate.

8. Position SEO for AI

The definition of SEO success is expanding. Where success was once measured primarily by keyword rankings and organic traffic, businesses now expect broader outcomes. SEO is evolving into a more sophisticated, AI-integrated discipline. Increasingly, companies want their brand, content, or insights to appear in AI-generated answers, not just in traditional search results.

From there, your services need to adapt. This means going beyond traditional SEO and offering things like AEO and GEO. 

Education is a big part of this. By creating content that explains how SEO is changing, you show that you are ahead of the curve. Webinars, guides, and insights on AI SEO help make your expertise clear and useful. Joining podcasts, live sessions, or industry talks about AI-driven SEO is another good way to build your reputation.

8 Outbound Strategies to Find SEO Clients

Outbound prospecting does take consistent effort, and you will face more rejections than with passive approaches. However, it gives you much more control. You choose which prospects to target and when to reach out. The strategies below give you direct ways to find SEO clients.

9. Build a Targeted Ideal Customer Profile (ICP) 

Rather than trying to reach every possible business, concentrate on those that are most likely to need your services, have the budget for them, and are likely to become long-term clients. Focusing your efforts in this way can make a big difference to your response rates, conversion rates, and overall results.

10. Cold Emailing

Cold emailing is still one of the quickest and most scalable ways to win new SEO clients, as long as you do it carefully. 

The key to making cold email work is to focus on relevance. If you target the right people and tailor your message, you can get good reply rates and generate qualified leads without spending much.

Success starts with building a high-quality prospect list. Use tools that give you verified contact details so you can reach the right decision-makers, such as marketing leads or company founders. Organizing these prospects into a structured list makes personalization much easier at scale.

To scale your outreach, you need to be consistent and test what works. Setting up a simple follow-up sequence can boost your reply rates, especially if each follow-up gives the prospect something new or useful.

Not every prospect will reply immediately. That is why ongoing nurturing is important. Sending additional insights, updates, or useful trends can help you re-engage leads over time.

11. Manual Prospecting

Manual prospecting is an effective way to land SEO clients, particularly if you are working solo or want to keep costs down. You can manually look for businesses with obvious SEO issues, such as low rankings or a weak content strategy. This lets you send messages that are specific to what you have actually noticed. Many prospects find this approach more credible.

• Start by using simple search techniques. For example, Google industry or location-specific keywords to identify companies competing for visibility. 
• After having a list of businesses, find contact details. Keeping this information in a basic spreadsheet helps you track who you have contacted and manage your outreach more easily.
• When reaching out, keep your message short, specific, and personal. Following up is also important.
• Once someone shows interest, aim to set up a short call to walk them through the opportunities and show how your services can help them get results quickly.

12. White-Label SEO for Other Agencies

This approach fills a clear gap in the market. Many agencies, such as marketing firms, developers, and web design agencies, want to offer comprehensive digital services but lack the resources or expertise to execute SEO effectively. By acting as their partner, you help them expand what they offer and gain access to their existing, pre-qualified client base.

White-label SEO lowers your risk as you grow. Your partners already have relationships and credibility with their clients, so trust is there from the beginning. This makes it easier to land long-term work without having to keep proving yourself through cold outreach.

However, you have little to no control over client relationships. This also means limited brand visibility, making it harder to build your own reputation in the long term. 

13. Local Networking & Events

The main strength of this approach is the quality of leads you get. Business meetups, industry gatherings, and entrepreneur groups usually attract proactive business owners.

If you speak at events or run small workshops, you can take things a step further. Presenting on topics such as modern SEO strategies or emerging trends helps you demonstrate your expertise to a group of potential clients all at once.

These events are also useful for meeting other professionals, such as web designers, marketers, and developers. They can become valuable referral partners. Building these relationships can lead to ongoing collaborations and a steady flow of indirect leads.

14. Strategic “Creative Outreach”

When you send a highly personalized experience, it feels new and encourages people to respond in kind. If you want to stand out, creativity is key. 

For example, you could include a keyword gap analysis or a few quick-win recommendations tailored to the prospect’s website. This gives the recipient something useful right away. 

This approach is especially effective when you use it alongside your current outreach. For instance, if you’ve already found prospects through manual research or cold outreach but haven’t heard back, a creative follow-up like this can re-engage them. Overall, this is most suitable when your approach prioritizes quality over quantity and focuses on more meaningful outreach efforts.

15. Follow-Up Systems 

Most leads don’t actually say “no.” Usually, they just don’t reply yet. Having a structured follow-up system helps you make sure these opportunities don’t disappear.

A key benefit of following up is that it helps you recover deals you might otherwise miss. Many prospects are busy or distracted, or just not ready to take action immediately. That’s why you often need to reach out more than once before you get a reply. If you keep your business visible and relevant, you give yourself a much better chance of turning interest into action. 

How NOT to Get SEO Clients (Common Mistakes)

Landing SEO clients is much more difficult if you keep making the same tactical mistakes. Making these mistakes does not just slow you down. It can make you look unprofessional or inexperienced.

Sending Generic Cold Emails

When you send generic outreach, people often ignore it or mark it as spam.  This is usually because your message provides zero signal that you understand their specific situation or can solve their actual problems. 

Mass emails that lack personalization are easily dismissed, as they show zero effort or that you have not taken the time to learn about their business. Template-style messages, such as “We help businesses grow with SEO,” tend to fail to stand out in crowded inboxes.

Targeting Everyone

If you target too broadly, your messaging ends up generic and won’t resonate with anyone in particular. Therefore, you tend to attract leads who are less likely to buy from you or who may not have the budget for your services. Also, your sales cycles become longer because you’re constantly educating mismatched leads. 

Overpromising Results

Making bold claims without backing them up is one of the fastest ways to lose credibility. High-value clients are skeptical by default, so promising results you can’t prove will usually set off alarm bells.

Even worse, the rare prospects who believe exaggerated claims become your worst clients. When expectations are set too high, disappointment is almost guaranteed. This can lead to strained relationships, early cancellations, and negative reviews that damage future sales.

Conclusion

Sustainable client acquisition is about building systematic processes that generate qualified leads. The key to growing your agency is less about picking the specific method and more about sticking with your chosen approach and executing it consistently.

Start by picking strategies that play to your strengths. Then, focus on carrying them out regularly. It usually takes several months to build a steady client pipeline. Keep at it!

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In this guide, you’ll learn practical strategies to find clients for your digital marketing agency. Expect actionable methods you can use effectively and build a more reliable pipeline over time.

Before You Start: Build a Foundation That Attracts the Right Clients

Large, established agencies already have an edge because they can offer full-service packages, lower pricing at scale, or an extensive range of services. This makes it difficult for smaller or newer agencies to stand out. If you’re building a digital marketing agency, figure out exactly who you serve and what makes your agency different.

Define Your Ideal Customer Profile (ICP)

Your Ideal Customer Profile is a detailed description of the specific clients that is most likely most likely to benefit from and buy your services. A clearly defined ICP not only improves ROI but also increases operational efficiency across your entire pipeline. 

Start by identifying your best existing customers. These are the clients you want more of. Organize your findings into key categories:

• Firmographics: Industries, company sizes, revenue ranges or growth phase, geographic focus
• Technographics: Tools and platforms your ideal clients already use (Shopify/WordPress, Google Ads, CRM, etc.)
• Behaviors: How these companies operate and make decisions (active on LinkedIn, attends industry events, etc.)
• Common Challenges/Pain Points (struggle with lead quality, inconsistent ROI, etc.)

Avoid overly broad categories. Narrowing your ICP allows you to tailor your messaging to a specific level of maturity and need. You should also consider market trends. Identify industries that are growing or underserved, and evaluate where your agency’s expertise can fill a gap better than competitors.

The importance of knowing your target audience | WPX Academy

Clarify Your Niche

In a saturated market, specialization is what creates differentiation. If you want to build a scalable and profitable digital marketing agency, clarifying your niche is one of the most important steps.

• Evaluate your agency’s strengths. Look at your team’s skills, past client successes, and areas where you consistently deliver strong results. At the same time, consider what industries or types of projects you naturally enjoy working on. The goal is to identify overlap. For example, if your agency has strong PPC expertise and experience working with e-commerce brands, that intersection could point toward a high-potential niche.
• Not every interest or past success should become your niche. Narrow your list down to a few potential options and assess them based on long-term potential, market demand and size, marketing spend and willingness to invest, level of competition, and opportunities to differentiate. 
• Test and validate your niche. You can run targeted outreach campaigns, build a landing page for your niche-specific offer, offer pilot projects or audits, or collect feedback through surveys or discovery calls. Pay attention to how prospects respond and use these insights to refine your messaging, services, and positioning.
• Once your niche is clear, refine your service offerings to align with it. Instead of offering everything, focus on a few core services that directly address your niche’s biggest pain points. For example, SEO for SaaS companies, paid social for e-commerce brands, and more. Continue refining over time. Markets evolve, and so should your positioning. 

Create a Clear Unique Selling Proposition

Your USP is what sets your agency apart. It clearly communicates why clients should choose you.

• To develop your USP, define the core function of your service, but through the lens of value. Ask: Why do clients need this service? What specific outcomes do they expect? What problems are they trying to solve? Focus on benefits such as increasing qualified leads, improving ROI on paid ads, and more. And then compare your answers with competitors. Your goal is to highlight differences in outcomes, approach, or specialization.
• Focus on how your agency uniquely solves client problems. For example, you can highlight data-driven or AI-powered strategies, industry-specific expertise, or proven results backed by case studies.
• Test and refine your USP. Validate it by testing different versions on your website or landing pages, using it in outreach and sales conversations, gathering feedback, and tracking engagement and conversion rates.
• Once validated, integrate your USP across all touchpoints: the website homepage and headlines, sales decks and proposals, and the LinkedIn profile and content.

Have a Website

Your website is essential for any digital marketing effort. All campaigns, whether through ads, email, or social media, ultimately drive traffic back to your site.

Have a website to build your online presence (Image source: Clutch)

A website helps you establish credibility, communicate your brand, and attract the right clients. The phrase “digital marketing agency” receives up to over 200,000 global searches per month, based on Semrush data. Potential clients often research agencies online before making decisions, and a professional site that highlights your portfolio, case studies, and client testimonials signals trust and expertise.

With optimized content and strategic lead-capture forms, you can filter for businesses that align with your niche and value your expertise. Educational resources like blogs and guides further nurture these prospects, positioning your agency as a trusted authority.

When potential clients discover your agency online and want to learn more, your website provides a clear path for them to get in touch. With the right structure, such as contact forms and service pages, you can convert interest into real business opportunities.

If you don’t have a website yet, now is the time to build one with a reliable hosting solution from the start. If you already have a website, consider optimizing its performance and improving user experience.

Build Your Agency Website Today

10 Proven Ways to Find Clients for a Digital Marketing Agency

The following methods represent acquisition approaches agencies use successfully to generate qualified prospects. Choose strategies that align with your agency’s strengths, available resources, and your target clients’ characteristics.

 Before you land more clients, make sure you can deliver for the ones you have. WPX Agency Plan gives you enterprise-grade infrastructure, security, and management tools across your entire client portfolio – one dashboard, one login, starting at just $2 per site per month. The operational backbone that serious agencies rely on.

1. Personalized Cold Email Outreach

Most people get too many generic emails. If your message shows you understand their business and what they care about, it stands out. That’s why personalized emails are more likely to be opened and answered – they signal that your message is worth their time.

Effective personalization starts long before you write the email. It begins when you’re choosing who to contact. If you’re collecting contacts without meaningful context, such as industry, growth stage, or pain points, your outreach will inevitably feel generic. Strong personalization requires strong data. The more relevant your insights, the more compelling your message becomes.

At the same time, there’s a fine line between thoughtful personalization and overdoing it. In business emails, it’s better to focus on what matters to the recipient, not just on adding more irrelevant personal information.

>>> Read more: How to Find Someone’s Email Address

2. High-Intent LinkedIn Outreach

LinkedIn is a professional platform. Most people go to LinkedIn to network, find business opportunities, or explore solutions. As a result, they’re more open to relevant outreach.

On LinkedIn, you can target decision-makers who fit your ideal customer profile by role, industry, company size, or growth stage. This means you’re not just reaching more people – you’re reaching the right people.

But success depends on your approach. If you just send connection requests or generic messages, you won’t get far. Like with email, relevance is key. Your message should show you understand the prospect’s business and clearly explain how you can help them achieve a specific goal.

It’s also worth thinking about LinkedIn as more than just an outbound channel. By sharing useful content and engaging with others, you build your reputation and make your outreach more effective. If someone has seen your name or your posts before, your messages will feel more familiar and credible.

3. Run Targeted PPC Ads

Running targeted PPC ads is one of the most direct ways to attract high-intent clients. The main benefit of PPC is that it puts your business in front of people who are actively searching for services like yours. 

With tools like Google Ads, you can control exactly who sees your ads – by keyword, location, and even by behavior. Running PPC campaigns for your own agency is also a great way to show potential clients that you know what you’re doing. If you can get results for yourself, it’s a strong signal that you can do the same for them.

PPC can be cost-effective, but it can also become expensive if not managed carefully. The good news is you can track everything – cost per click, conversion rates, and return on ad spend. But you do need to keep a close eye on your campaigns. Otherwise, you might end up paying for clicks that never turn into real clients.

4. Publish Social Proof

People trust real experiences more than what a business says about itself. When prospects see that you’ve helped companies similar to theirs achieve measurable results, they feel more confident about working with you and see less risk.

Another key advantage is qualification. When your case studies and testimonials reflect a specific niche, industry, or problem, prospects who match that profile are more likely to engage.

Social proof influences decision-makers (Image source: Gartner)

Social proof should play a critical role across your entire funnel, from your website and landing pages to outreach and proposals. When consistently visible, it reinforces your authority at every touchpoint.

5. Join Slack Groups & Online Communities

With online communities, you can join ongoing conversations where prospects talk about their challenges, needs, and goals as they happen. This approach changes the dynamic from cold outreach to warm engagement. Rather than pitching to people you do not know, you take part in discussions and build trust over time. 

By showing up regularly and sharing useful advice, your agency becomes known as a helpful resource. When someone in the group needs services, they are more likely to reach out to someone who has already been helpful. Being active in communities can also lead to valuable referrals. 

6. Build Authority Through Content Marketing

Trust is the main reason this approach works. If your content regularly helps people learn, solve problems, or get useful insights, whether on your website, blog, or other digital channels, it positions your agency as a credible authority.

The most effective marketing channels are websites and blogs (Image source: HubSpot)

Good content keeps working for you over time. Once published, it can drive traffic, engagement, and leads for months or even years. This makes content marketing a reliable and cost-effective way to grow your agency.

Start Your Own Website 

7. Guest Posting & External Publishing

The core value of this strategy is authority. When your content appears on respected industry blogs or niche publications, it signals that your expertise has been validated externally.

These platforms also come with their own audiences. If you publish in the right places, you reach readers who fit your target customer and who are already paying attention to industry news. 

Guest posting and external publishing allow your agency to borrow trust from established platforms. However, effectiveness depends on relevance and selectivity. The site’s audience needs to match your target market, or your efforts won’t pay off

8. Strategic Partnerships

When a trusted partner, such as a web developer or PR firm, recommends your agency, you’re no longer starting from zero credibility. The prospect already has confidence in the referral source, so they are less skeptical and can make decisions faster.

Effective partners work with the same types of clients as you do, but offer different services. When their clients need help with something outside their area of expertise, such as SEO, paid ads, or lead generation, they can refer them to you. This means the leads you get are both warm and a good fit for what you offer.

Partnerships also improve efficiency in client acquisition. Unlike outbound methods that take a lot of time, partner referrals are usually pre-qualified. These prospects already know what they need, have a budget, and are ready to move forward. This helps lower your cost to acquire clients and saves time by avoiding unqualified leads.

9. Attend Trade Shows & Networking Events

Events naturally attract professionals who are actively engaged in their industry. This means you’re engaging with individuals who are more likely to have both the need and the authority to hire your agency.

Whether through conversations, presentations, or informal discussions, you have the opportunity to demonstrate your expertise in real time.

It’s also worth remembering that building relationships takes time. While some opportunities may arise immediately, many connections require follow-up and nurturing.

Beyond immediate lead generation, events provide valuable market insight. Conversations, panels, and discussions reveal emerging trends, common pain points, and shifts in buyer behavior. 

10. Build a Retention System

Retaining and expanding existing accounts is usually more cost-effective than constantly acquiring new ones. As client relationships deepen, opportunities for upsells and cross-sells increase.

Satisfied clients who achieve meaningful results are more likely to share their experiences – whether through testimonials, referrals, or informal recommendations. This creates a compounding effect, where each successful engagement contributes to future opportunities.

However, retention takes ongoing effort. You need to deliver results, maintain clear communication, set expectations, and continuously demonstrate value.

The Hard Truths About Finding Clients for a Digital Marketing Agency

The market is competitive, and many potential clients have had disappointing experiences in the past. Results take time, rejection is constant, and inconsistent effort kills momentum faster than anything else.

You Don’t Have a Lead Problem – You Have a Positioning Problem

Many agencies strongly believe that the answer to getting more clients is increased outreach, larger advertising budgets, or new prospecting tools. But sometimes, the real issue is positioning. 

If you describe yourself as a full-service digital marketing agency for SMBs, you’re indistinguishable from thousands of competitors making identical claims. 

Without a clear ideal customer profile or a unique selling point, prospects have no reason to pick you over cheaper alternatives. This kind of generic positioning usually guarantees you’ll compete primarily on price rather than expertise.

Your Outreach Fails Because It Sounds the Same

Most decision-makers get dozens of similar agency pitches every week. Messages like “We help businesses grow with proven digital marketing strategies” or “Let us boost your online presence and drive results” all sound the same. 

What stands out is outreach that mentions an actual business problem. For example: “I noticed your competitor ranks for ‘best web hosting services’ while your site doesn’t appear until page 3.” This shows you’ve invested time in understanding their situation and can articulate specific opportunities for improvement. 

Getting Clients Is Easier Than Getting Good Clients

In fact, there are a lot of clients with small budgets who expect quick results and take up more time than they are worth. When their expectations are not met, they usually leave, consuming valuable capacity that could be better allocated to more profitable accounts.

Clients with $500 budgets expecting $5,000 results are almost guaranteed to become dissatisfied. This often leads to negative reviews, refund requests, and potential damage to your agency’s credibility.

Trust Is the Real Bottleneck

Business owners approach agency conversations with justified skepticism – they’ve paid previous agencies thousands for vague “SEO optimization” or “social media management” that produced little or no measurable revenue impact. 

To earn trust, agencies need to be specific about what they offer, explain their processes clearly, and show real results with data. Regular communication, honest reporting (even if results are slow), and a focus on actual business outcomes are all important for building reliability.

Trust is a key factor in decision-making (Image source: Edelman)

Conclusion

Outreach, content, referrals, partnerships, and paid channels all work best when used together and applied consistently. The key to long-term results is building trust by showing up, providing value, and developing relationships over time. Focus on being consistent, measure what works, and refine your approach. Winning new clients takes time, but with a solid system and steady effort, it gets easier and more reliable.

Grow you agency with WPX

Both platforms show how people use your app or website, but they take very different approaches. One focuses on the entire product journey, while the other centers on traffic sources and marketing performance.

Here at WPX, we’ll explain what each tool does, how they’re different, and when one might be better than the other in this article. We’ll also cover key features, pricing, pros and cons, and how to use each tool in simple terms. Let’s begin with the basics.

What Are These Tools?

Mixpanel and Google Analytics 4 (GA4) are both tools that help you look at websites and online activities. They help you understand how people act, which lets you make better choices.

That being said, these two tools are not the same. Google Analytics was built with marketers in mind. It shows you who is visiting your site, how they got there, and how well your campaigns are doing. Mixpanel is designed for product teams above all else. It helps you figure out what people are doing in your app or platform, like what features they use, etc.

Google Analytics (GA4) Overview

Google Analytics is the most popular web tracking tool, used by more than 85% of sites that use traffic analytics tools.

The most recent version of Google’s well-known analytics platform is Google Analytics 4, or GA4 for short. Website owners now widely use GA4, which replaced Universal Analytics in 2023.

GA4 keeps track of events instead of sessions. This means it records what users do, like clicking a button, playing a video, or filling out a form. It still shows data like page views and traffic source, but is more flexible across websites, apps, and devices.

What GA4 does best:

1. Finding out how people get to your site (through search engines, ads, direct links, etc.)
2. How to measure the success of your marketing
3. Seeing how things change over time: users, sessions, and conversions
4. It’s simple to connect to Google Ads and Search Console

Mixpanel Overview

Mixpanel is a platform for product analytics that helps teams make their apps and digital products more user-friendly. It focuses on what users do inside the product, not just how they arrived.

Mixpanel keeps track of certain user actions, such as signing up, uploading a photo, making a project, or coming back to the app after a week. It’s built to answer deeper questions such as:

• What features do users use?
• Where do people stop signing up?
• Are people coming back after their first visit?
• What actions do users take that encourage them to stay longer?

You can build detailed funnels, group users by actions, and create cohorts to analyze how different groups behave over time.

What Mixpanel does best:

1. Getting a detailed picture of how users act
2. Measuring feature adoption, retention, and engagement
3. Doing product tests and making decisions based on data
4. Providing real-time information without sampling data

Side-by-Side Comparison: Mixpanel vs GA4

Shared Ground: What They Have in Common

Mixpanel and Google Analytics handle analytics differently, but they share some common ground:

Event-based tracking

Both platforms use events to track what users do, not just page views or sessions. This makes it easier to capture actions like clicks, downloads, or video plays.

Funnel tracking

Both platforms let you filter data by user type, device, location, and more to gain better insights.

Segmentation

You can get better insights by filtering data by user type, device, location, and other factors on each platform.

Free tiers

Both offer free plans with solid features, but Mixpanel allows more events.

While their goals differ, they’re built on similar principles and can be powerful in the right hands.

How Mixpanel and GA4 Differ

This is where the differences stand out. There may be some similarities between GA4 and Mixpanel, but their priorities and design choices are very different.

Tracking Method

GA4 uses both automatically tracked events and custom ones you set up. It’s easy to use and gives quick insights into common user behaviors.

With Mixpanel, you define all events manually, which takes more effort upfront but gives you more control and accuracy.

Analysis and Reporting Style

Google Analytics shows where users came from, which campaigns brought them in, and what pages they viewed.

Mixpanel looks at what users do after they arrive, what features they use, and whether they stay.

GA4 shows the big picture of what’s happening on your site. Mixpanel helps you zoom in to understand why it’s happening.

Ease of Use and Learning Curve

It’s easier to get started with GA4. You can set it up quickly, and there are a lot of reports that have already been made.

If you’re not familiar with event setup or queries, Mixpanel has a steeper learning curve. But it’s powerful once you get the hang of it.

Real-Time and Data Accuracy

Mixpanel gives you real-time data almost right away and doesn’t sample your reports, even if they have a lot of data.

GA4 may have delays and can sample data for high-traffic properties, unless you’re on the enterprise GA360 plan.

Pricing and Scalability

Most people can use Google Analytics 4 for free. GA360 is a costly upgrade if you need more advanced features or want to avoid data sampling.

With Mixpanel’s free plan, you can track up to 20 million events every month. Paid plans start around $20/month and scale based on usage.

To sum up, GA4 is cheaper for basic needs, but Mixpanel gives you more depth as you grow, though it will cost more over time.

When to Choose What

If you want to know where site visitors are coming from, use Google Analytics (GA4). You should use it if you’re running digital ad campaigns and need to measure their performance or return on investment.

GA4 also makes it simple to share basic data about users and conversion rates with people who need to see them. It’s also easy to set up, and most of the findings are done automatically, which saves time.

Use Mixpanel if you’re developing a web or mobile app and want to understand user behavior. It’s especially useful when you want to know which features consumers are using and which ones they aren’t. Mixpanel gives you the granular, long-term behavioral data you need to reach your goals of better onboarding, higher retention, or more engagement.

Use both if you want to see everything, from how you got the product to how you use it. Mixpanel can look at how users act after they get there, whereas GA4 can handle your traffic and marketing data. This arrangement is great if your marketing team utilizes GA4 and your product team uses Mixpanel. It adds depth and reach to your whole data strategy.

PRO TIP

To get the most out of solutions like GA4 or Mixpanel, your site needs to be fast and always up. Hosting services like WPX.net can make your site run quicker and more reliably, which can help you collect more data, lower your bounce rates, and enhance your SEO.

Conclusion

When it comes to Mixpanel and Google Analytics, there isn’t a single answer that works for everyone. It all depends on what you want to find out from your users.

If you want to track your marketing performance, traffic sources, and conversions, GA4 is a fantastic free option. It’s quick to set up, simple to use, and works well with other Google tools.

If you want to learn more about user behavior, feature usage, and product improvement, choose Mixpanel. It’s more advanced, more flexible, and designed to give product teams real information about how people use their apps.

Using both can often be the smartest approach. Each tool covers a different area, but together they can give you a complete picture.

Frequently Asked Questions

What’s better than Google Analytics?

It all depends on what you need. Mixpanel might be better for getting detailed information about products and how users act. If you want analytics that protect your privacy, Plausible and Matomo are excellent options.

What are the benefits of Mixpanel?

Mixpanel lets you track user activity, engagement, retention, and create funnels. It gives product and growth teams real-time, event-level information that helps them figure out what drives user behavior.

Is Mixpanel an analytics tool?

Yes, Mixpanel is a tool for analyzing products. It keeps track of and analyzes how people use apps or websites, which helps teams get more people to use their features and improve user retention.

The article describes some of the top five keyword research tools: Google Keyword Planner, Ahrefs Keywords Explorer, SEMrush Keyword Magic Tool, Ubersuggest, and KeywordTool.io. Every tool has its characteristic features, advantages, and disadvantages; so let’s explore them in detail to help you choose the best fit for your SEO needs.

Benefits of Keyword Research Tools

Did you know 93% of online experiences begin with a search engine? This fact underlines the importance of keyword research in driving digital visibility and traffic.

Identification of High-Value Keywords: Keyword research tools help you identify keywords with high search volume but comparatively lower competition. Such high-value keywords allow you to focus on words that will generate appropriate traffic for your site. Targeting these words increases the likelihood of ranking higher on SERPs. 

Enhancement of Organic Traffic: By targeting the right keywords, you can make your website more visible in the search engine. By optimizing your content using these keywords, you improve your chances of achieving a first-page ranking on search results. Due to this, you can attract more organic traffic to your website.

Understanding Search Intent: Keyword tools also give you information on what users require when they search. Knowing search intent will enable you to write content that effectively answers user questions. This can increase the user experience and lead to better engagement and conversions.

Competitive Analysis: Keyword research tools allow you to track the keywords that your competition is targeting. This shows the loopholes in their strategy and provides you with keyword opportunities they might not have seen. By exploiting these opportunities, you can surpass others in your niche.

Identifying Long-Tail Keywords: Long-tail keywords are more specific and less competitive than broad keywords. Keyword tools help you discover golden search terms that attract targeted traffic. Using long-tail keywords there can be a more significant conversion opportunity.

Opposite view:

Too much use of them can lead to content that chases numbers instead of really serving readers. Sometimes, paying too much attention to keyword metrics may cause you to overlook creativity, storytelling, or emerging trends that have yet to appear in search data.

Google Keyword Planner

The Google Keyword Planner is а free tool from Google that marketers can use to get keyword searches for their SEO and paid advertising campaigns. With its help, keywords could be analyzed regarding search volume, competition, and trends, so you can get the related keywords surrounding them before using them on the site.

The tool also offers historical data and forecasts for paid search performance, helping you optimize your Google Ads campaigns. Additionally, you can group keywords into ad groups for better targeting in your paid campaigns.

Source: Google Keyword Planner

Pros

It does not take up any coins: Google Keyword Planner is free, making it an accessible tool for all types of businesses, including small startups.

Information directly from Google: Candidly, because it is a product of Google, there is bound to be accurate data directly from what is said in the search engine associated with these search trends.

Uses in organic search and PPC: It can be used for pay-per-click (PPC) advertising and organic search optimization, providing versatility in your marketing strategy.

Cons

Fewer features compared to paid tools: While it may be free, users have minimal features compared to premium tools, such as Ahrefs or SEMrush. Adding detailed competition insights is the cost of carrying a Google Ads account.

Not Very Detailed for Low-Volume Keywords: The device provides less detail on some very low-volume keywords, which could prove inaccurate for their counts or provide insufficient information to make the tool ineffective in long-tail keyword research.

You need a Google Ads account: You need a Google Ads account, which does not encourage users who tend to focus more on SEO without advertisements.

Pro tip:

Running a small Google Ads campaign, even on a tight budget, is well worth it to gain access to more detailed keyword information in Google Keyword Planner. This will activate full access to functionality like exact search volume ranges and forecast metrics, giving you deeper insights to fine-tune your SEO and PPC strategies properly.

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a powerful keyword research tool that provides detailed insights into keyword search volume, competition, and click-through rates (CTR). It provides keyword suggestions, difficulty scores, and in-depth analysis of SERP features. 

The tool also provides information about the highest-performing pages for any given keyword and allows you to explore related keywords, question-based keywords, and even dissected search queries. Ahrefs also contains a feature that shows the historical search volume trend of keywords, which helps you gauge future traffic potential.

Source: Ahrefs Keywords Explorer

Pros 

In-depth data: Ahrefs provides detailed keyword data, including search volume, keyword difficulty, click-through rate, etc., giving you detailed information about each keyword.

SERP analysis: The tool allows you to check the top-ranking pages for any keyword, helping you understand the competition and validate your chances of ranking.

User-friendly interface: Though it carries a humongous amount of data, Ahrefs has a neat, user-friendly interface that is easy to use even for novices.

Backlink and content research: Ahrefs is also famous for its powerful backlink and content research capabilities, making it a great tool for thorough SEO campaigns.

Cons

Expensive: Ahrefs is a paid tool, and its cost is higher. It may be out of budget for small businesses or people with lower financial constraints.

Steep learning curve: The interface is intuitive, but the amount of data and features is so large that it could overwhelm new users, requiring a learning curve.

Insufficient keyword volume data for specific regions: Ahrefs’ keyword volume data is not as likely to be accurate for some areas or niches, particularly those outside English-speaking countries.

Expert Opinion: Nick Eubanks (Traffic Think Tank)

Ahrefs has no tool to generate thousands of ideas from a seed keyword. Instead, you’ll find semantically related keywords in the keyword ideas report.

SEMrush Keyword Magic Tool

SEMrush Keyword Magic Tool is a powerful keyword research tool that helps you generate thousands of ideas from one seed keyword. 

It gives you access to over 25 billion keywords and advanced filters such as search intent, keyword difficulty, CPC, volume, and SERP features. It also allows you to cluster keywords and construct your research into content marketing and PPC campaigns through the SEMrush platform.

Source: SEMrush

Pros

Massive keyword database: The Biggest in the market, offering users plenty of ideas for short-tail and long-tail keywords.

Intent-based filters: Enables targeting the right crowd by filtering based on user intent (informational, transactional, etc.).

Seamless integration: It integrates very well with other SEMrush tools, such as Keyword Manager, SEO Writing Assistant, and Position Tracking.

User-friendly: Easy navigation and a minimalistic interface are perfect for newcomers and pros.

Cons

High cost: Complete functionality is available only through a paid subscription, potentially costing too much for freelancers or smaller businesses. 

Free data with limitations: The basic version has fewer keyword searches and detailed data. 

It may be overwhelming for beginners: Although it is easier to use, the initial overload of options and data may be overwhelming.

Ubersuggest

Neil Patel’s Ubersuggest is a user-friendly keyword research and SEO tool for marketers, bloggers, and small businesses. It offers keyword suggestions, search volume, SEO difficulty, paid difficulty, and CPC. 

Ubersuggest also offers content ideas, backlinks, and domain overview features to help with SEO and content marketing initiatives. Its dashboard allows users to track keyword rankings and perform basic site audits, making it an all-in-one SEO toolkit for beginners.

Source: Ubersuggest

Pros

Simple-to-use interface for beginners: Uncluttered, clean layout that is easy to navigate, even for SEO newbies.

Low cost: Free version with generous access, and the paid version is much less than most competitors.

Content ideas tool: This tool enables users to discover trending content about a keyword, which is perfect for blog inspiration and planning.

Keyword suggestions with metrics: Each keyword has important data like volume, SEO difficulty, and CPC for better planning.

Cons

Limited keyword database: Unlike tools like Ahrefs or SEMrush, Ubersuggest has a smaller keyword database, especially for non-English markets.

Data accuracy: Some users have reported discrepancies in keyword volume and SEO difficulty compared to other tools.

Less advanced features: Although ideal for beginners, it lacks the advanced features of more sophisticated platforms, such as detailed competitive analysis and technical SEO tools.

KeywordTool.io

KeywordTool.io is a keyword research tool that generates long-tail keyword suggestions from Google, YouTube, Bing, Amazon, and other websites’ autocomplete data. It provides keyword ideas in bulk for your seed keyword, including questions, prepositions, and related words.

The tool provides basic data such as search volume, competition, and CPC (in the Pro version). It’s beneficial for content marketers working with several search engines.

Source: Keywordtool.io

Pros

It supports more than one platform: It generates keyword ideas for Google, YouTube, Amazon, Instagram, and so on.

Ideal for long-tail keywords: Sucks in high-level autocomplete suggestions that other tools miss, ideal for targeting niche searches.

No sign-up needed (free version): You can start using the tool immediately without signing up.

Quick and easy interface: Easy to use and understand, ideal for quick keyword brainstorming.

Cons

Limited free data: The free version offers only search volume, CPC, and competition data, which are provided in the paid Pro plan.

No advanced SERP analysis: No competitor analysis or backlink tracking features, so it can’t be used for complete SEO planning.

Subscription cost may be high: Monthly subscriptions are relatively expensive, especially for heavy users, given the features provided.

Conclusion

Keyword research tools have strengths and shortcomings, depending on your goals or budget. For instance, if you need free and easy-to-use keyword research tools, Google Keyword Planner or Ubersuggest is the answer. 

Ahrefs and SEMrush offer data and competitive analysis for more advanced needs and detailed insights. KeywordTool.io is an excellent site for finding those long-tail keywords or creating content across multiple platforms, like YouTube and Amazon. 

Having the right tool can help you optimize your content well and have sustainable changes in your search rankings.

Frequently Asked Questions

What free keyword research tools are there?

Google Keyword Planner is a free tool ideal for anyone who wishes to conduct keyword research without paying a cent.

Which keyword tool is simplest for beginners?

Ubersuggest is a user-friendly tool with a straightforward and easy-to-use interface. It’s especially perfect for SEO newbies because you don’t need to be a pro to get the most out of this tool.

Which keyword tool provides the most comprehensive keyword data?

Ahrefs Keywords Explorer provides in-depth data, including search volume, keyword difficulty, click-through rates (CTR), and other SERP features. This is a handy tool, but at a higher cost.

Which keyword tool has the biggest keyword database?

SEMrush Keyword Magic Tool has the biggest keyword database with more than 25 billion keywords and refined filters. It is the best tool for discovering both short-tail and long-tail keywords, though it requires a paid account for full functionality. 

Which keyword tool doesn’t need registration to access?

KeywordTool.io provides users with an option to start using the app without registration. The application offers keyword research for platforms like Google, YouTube, Amazon, and Instagram. You will be asked to subscribe to the paid version for deeper data.

Keep reading to discover how blog advertising works and which options can help you grow your blog income.

Types of Blog Advertising

Before you start using blog advertising to earn revenue, it’s important to understand the different types of blog ads available. Here are the most common types of advertising you should know.

Direct Ads

Direct advertising is when you work one-on-one with businesses or brands that want to promote their product or services on your blog. You choose the ads and set the prices. Usually, this ad is displayed in the form of a banner, usually in headers, footers, or sidebars. Ad spending in the digital banner advertising market worldwide is forecasted to reach $185.44 billion in 2025.

Why direct ads can be a good choice for you:

• You keep 100% of the earnings: Direct brand partnerships allow you to retain the full amount. 
• You have control over brand fit: You pick who appears. Total brand alignment = more trust from readers, which in turn means higher performance.
• Better ad performance: When ads match your content and are placed smartly, they convert better. That’s a win for the brand and, sure, gives you leverage to raise your rates.
• Long-term income potential: Brands that love your audience will stick around. That’s a predictable monthly income.

Yes, there are cons…

• It takes much effort at the start. You may need to pitch brands, follow up, negotiate rates, and occasionally wait weeks for a response. If you’re just starting and have 1,000 monthly visitors, you may not be able to command high rates. But if your audience is niche and engaged, you still have a shot.

Affiliate Ads

The global affiliate marketing industry is valued at more than $17 billion. Affiliate marketing is like recommending your favorite products to your audience, but you get paid when they purchase through your link. When you promote a brand or service, and when someone clicks through your special affiliate link and buys something, you earn a commission. 

You can see this type of blog advertising through text links embedded in your content or product reviews (each product mentioned is linked to an affiliate partner).

Why are affiliate ads a popular choice for bloggers?

• It’s passive income: This ad still works while you sleep. Once you’ve set up your affiliate links in your blog posts, they continue to earn for you.
• You have so many options: You are free to choose products and services that align with your niche. There’s always something that fits with what your readers need and enjoy.
• Easy to scale: Once you have a few successful affiliate partnerships, you can add more easily. 

But there are a few things to consider:

• It takes time to build trust. If they don’t believe in your recommendations, they’re not going to make a purchase. It’s a long game, so be patient.
• Commissions can be unpredictable and aren’t always huge. One month, you might make a $100 commission; the next month, nothing at all. Affiliate commissions range from small to big, but they rarely match the earning potential of direct ads or product creation. It’s great for passive income, but it may not be enough on its own if you’re aiming for serious earnings.
• Your audience needs to be engaged. Affiliate marketing works best when your audience is actively reading, clicking, and trusting your advice. If your blog doesn’t have enough traffic or if readers aren’t regularly engaging with your content, affiliate links can easily fall flat.

If you want to try affiliate marketing, the WPX affiliate program offers generous payouts (up to $100 per sale) and high-converting hosting plans, especially if your audience includes bloggers or website owners.

Display Ads

Display ads are the banner-style ads you see all over the internet, usually at the top or side of a website, or sometimes even within the content itself. They’re visual and often come in the form of images or videos, and their goal is to grab users’ attention. 

These ads are generally provided by ad networks, and you get paid either when someone clicks on them (Cost Per Click, or CPC) or when they’re shown to users (Cost Per Thousand Impressions, or CPM).

Here are a few types of display ads you might come across:

• Banner Ads: These are the typical rectangular ads that you often see at the top of a page or in the sidebar.
• Interstitial Ads: These are full-screen ads that appear when you’re navigating from one page to another. 
• Video Ads: You’ve probably seen these pop up on websites or blogs with autoplay features.

Why display ads are a good choice:

• Easy to set up: Display ads are easy to implement, especially if you use an ad network. It doesn’t require much work on your part once it’s set up, and you can let the ads run in the background while you focus on creating content.
• They’re a form of passive income. Once you’ve set up the ad network, you can make money. Even with CPM ads, you earn even if readers don’t click.
• It’s scalable. When your blog grows, so do your display ad opportunities. More traffic to your blog means more ad impressions.

Why display ads might not be the right choice for you:

• More and more internet users are blocking ads with ad blocker extensions. It’s a pretty common issue with display ads, and it’s something to keep in mind.
• While you’re getting paid for those ads, let’s not forget that they might drive away readers if they’re too intrusive.
• You typically don’t have full control over what advertisers show on your site. You can’t choose the exact ads that appear on your site (except in some cases, like blocking certain categories). That means that your readers see ads that aren’t really aligned with your content. This can lead to mismatched ads, like a fitness ad on a blog about technology. If that bugs you, display ads might not be your favorite. 
• Revenue doesn’t match others. The revenue from these ads isn’t as strong as from other sources. Even with a stable monthly traffic count, advertising alone rarely generates substantial income. Once you scale your business and diversify into things like selling digital products and offering your own services, you may realize ads weren’t pulling their weight in comparison. 

Display ads are usually managed through ad networks. In the simplest terms, an ad network is a platform that connects advertisers with publishers. Advertisers need space to promote their products, and publishers (that’s you) need to make money from their content. The ad network brings both together.

Some of the most popular ad networks are Google AdSense, Media.net, and Mediavine, but there are tons of others out there. Each one has its revenue-sharing models. 

How to Use Ad Networks on Your Blog:

Let’s look at how you can generally use ad networks to start monetizing your blog:

• Choose the right ad network: In the section below, we will analyze the best ad network options for you.
• Sign up and get approved: Once you’ve chosen your network, the next step is signing up. Most networks will ask for details about your site’s content, traffic, and audience. Some might require a review process before they approve you.
• Place ads strategically: The ad network will give you ad codes to place on your blog. You’ll need to figure out where to put them. Commonly, ad networks suggest placing ads in high-traffic areas like the sidebar, header, or within blog posts. Make sure the ads don’t overwhelm your content.
• Monitor performance: Even though the network handles the ads for you, it’s still important to keep an eye on how they’re performing. Most networks offer detailed analytics.
• Optimize: Play around with ad placements, sizes, and types of ads. The more you experiment, the better you’ll understand what works best for your audience.

Native Ads

These ads match the look, feel, and function of the content around them. They’re seamlessly integrated into your blog without disrupting the user experience.  You’ve probably seen native ads before. They look like regular blog posts or articles, but they’re sponsored content. Here are a few types of native ads:

Why you should consider using native ads:

• Seamless integration: These blend in with your content and don’t interrupt the reading experience. This makes them less likely to annoy your readers or push them away.
• Higher engagement: Because native ads match the style of your blog, they’re often more engaging for readers. People might be more willing to click on a native ad because it feels like they’re reading something valuable
• Better user experience: Native ads keep your blog looking clean and professional. Since they look like part of your content, they don’t distract your audience. 

But native ads also come with their own cons:

• If you’re relying on native ads, especially sponsored posts, the revenue might not come in as quickly as with other methods like display ads. You have to work with advertisers to negotiate and create content, and that can take time. 
• The more sponsored content you have, the less fresh and organic your blog can feel. If you’re posting too many native ads, it could start to look like your blog is just a platform for ads. 
• Some readers can be wary of native ads, even if they’re clearly labeled. They might feel like they’re being sold to, even if the content is valuable. This could cause a bit of distrust if your audience is sensitive to promotional content.

EXPERT OPINION:

“Too many ads that try not to go over the reader’s head end up beneath his notice.”

– Leo Burnett – 

Top 5 Best Blog Ad Networks 

So, which ad networks are best for monetizing your blog? Below, we’ll cover some of the best blog ad networks in the market and why they may or may not be the right fit for your blog.

Google AdSense

Google AdSense is the popular choice for many bloggers and content creators when it comes to earning money online. Google AdSense allows you to monetize your content by displaying ads on your blog or website.

It works by placing relevant, high-quality ads that Google’s AI automatically selects based on your content or your audience. You get paid every time someone interacts with these ads. 

AdSense works with the largest network of online advertisers. You can easily manage which ads appear on your site through AdSense’s intuitive controls. If there’s a specific ad you’re not comfortable with, you can block it. 

To get started with AdSense, all you need is a Google account. Then, create an AdSense account, connect your content platform, and follow the simple steps to set up your ad preferences. 

When you start earning money from AdSense, you’ll generally receive about 68% of the ad revenue. The cool thing is that you don’t need to pay any upfront fees to join AdSense. You only start making money once the ads are live on your site. Plus, the more relevant your content is, the better Google’s AI gets at optimizing your ads for maximum revenue.

Source: Google AdSense

The Pros of Google AdSense:

• Simple Setup: You don’t need to be a tech expert or hire a developer to get it running.
• Automatic ad placement: You don’t have to select or manage ads manually. Google automatically places ads on your site based on the content. The ads are also optimized for maximum revenue.
• Reliable revenue share: Google AdSense offers a fair revenue split.
• Huge advertiser network: Google has the largest network of advertisers, so there’s always plenty of ads to choose from. 

The Cons of Google AdSense:

• Requires high traffic: The more visitors you have, the more you can potentially earn. If you have a small blog with low traffic, it might take a while to see substantial earnings. AdSense can be a bit slow to pay out unless you have consistent traffic flowing to your site. 
• Minimum payment threshold: To actually get paid through Google AdSense, you need to reach a $100 threshold before they’ll issue a payment.
• Policy compliance: You must follow AdSense’s strict guidelines. If you break any of their policies, your account can be suspended or even banned.

Mediavine

Mediavine is a full-service advertising partner. They provide the complete package for bloggers looking to monetize and grow.

Mediavine gives you detailed insights into your earnings, traffic, and performance. Plus, with Mediavine’s premium ad partners and cutting-edge technology, you can rest assured that your ads are optimized for the best possible revenue.

However, if you’re just starting and don’t have the traffic yet, you might want to focus on building your audience first before applying to Mediavine. They generally require a minimum of 50,000 sessions per month to get started. But hey, if you’re passionate about your blog and committed to growth, you’ll get there!

Source: Mediavine

Pros of Mediavine:

• High earnings potential: Mediavine delivers great earnings per thousand impressions (RPM). Bloggers report higher payouts than other ad networks, especially when they’re hitting traffic milestones.
  
• Premium ad partners: Mediavine works with some of the best brands and advertisers in the industry. This allows you to deliver high-quality, relevant ads to your audience, which, in turn, increases your chances of making more money from your blog.
• Ad viewability and safety: Mediavine ensures high viewability rates for your ads (80% for display, 90% for video) and that your blog is free from inappropriate or irrelevant ads.

Cons of Mediavine:

• Minimum traffic requirement: Mediavine requires a minimum of 50,000 sessions per month to apply. 
• Exclusive partnership: Mediavine requires that you work exclusively with them for ad management. If you’re currently working with another ad network or have partnerships with brands directly, you’ll need to make the switch. It’s a commitment, but in the long run, the support and revenue potential might make it worth it.

Raptive

Raptive (AdThrive) is a popular ad network that optimizes ad management for creators, publishers, and large enterprises. From custom ad categories to layouts that seamlessly fit with your content, everything makes your blog as profitable as possible. 

Their ad management tools are perfect for large publishing portfolios, with direct sales teams and exclusive partnerships that skyrocket RPMs. All Raptive creators receive 75% of the gross ad revenue.

To join Raptive, you must have Google Analytics installed with a minimum of 100,000 monthly page views, and the majority of your traffic should come from the US, Canada, the UK, Australia, or New Zealand. Besides, your site should feature original, high-quality content that attracts and engages readers – something advertisers would love to work with.

If you already have multiple sites, apply separately for each one. The good news, though, is that if you’re already part of the Raptive network, they may accept your other sites even with lower traffic, as long as you’re the owner and the other requirements are met.

Source: Raptive

Pros of Raptive:

• Guaranteed higher RPMs: Raptive promises better revenue per thousand impressions (RPM) than many other ad networks. They even have a promise: switch over to Raptive from your current ad network, and if your RPM doesn’t improve, they’ve got you covered.
• Raptive Community: Join a network of over 3,500 independent creators and publishers. The community is full of opportunities for sharing advice, strategies, and even partnerships.

Cons of Raptive:

• Strict eligibility requirements: Not everyone can jump on board with Raptive. They have specific requirements, like having at least 100,000 monthly pageviews and a majority of traffic from certain regions. 
• Revenue split: Raptive takes a 25% cut of the ad revenue, which is pretty standard across ad networks, but it’s something to keep in mind. You get 75%, which is great, but the 25% goes towards covering ad serving, technology, and team support. It’s a fair trade-off, but it’s still something to consider when comparing it to other networks.

Ezoic

One platform that stands out in this space is Ezoic, a powerful ad solution built for publishers of all sizes. Ezoic makes real-time optimizations to your ad layout, placement, and demand sources. Ezoic also opens doors to exclusive brand campaigns. With 59,000+ sites on board, it’s proven to scale with you. 

Ezoic offers a complete monetization suite that helps you make the most of your content, and you can try it completely free for 30 days. During this trial, you keep 100% of your ad revenue. Ezoic lets you choose from two pricing models after your 30-day free trial:

• Ad-Funded Plan: Ezoic keeps revenue from a single ad on the page to cover the platform’s cost. You keep the rest.
• 10% Revenue Share Plan: You keep 90% of the total revenue earned through the platform. If you connect your existing ad networks through mediation, you still keep 100% of that revenue.

Source: Ezoic

Pros of Ezoic:

• No pageview limit for new sign-ups: Ezoic has removed the 10,000-pageview limit that previously restricted new users from accessing its monetization features. 
• Comprehensive monetization features: Once approved, Ezoic allows users to access a variety of monetization options, including Ezoic Ads, Google AdExchange, and other premium networks.
• Supported content-rich sites: Ezoic works best with informational and content-rich sites. It helps users monetize well-structured, high-quality content that appeals to a broad audience.
• Comprehensive analytics: Ezoic offers strong analytics and reporting tools, giving you detailed insights into your ad performance. You can monitor everything from revenue to user engagement and bounce rates.
• Compliance with Google policies: Ezoic is a Google Certified Publishing Partner. For sites that are already compliant with Google’s policies, the platform offers an easy and reliable way to integrate with Google’s advertising products like AdSense.

Cons of Ezoic:

• Eligibility and content guidelines: For example, sites must avoid invalid clicks, adult content, and must have original, high-quality content. Additionally, websites must be written in an AdSense-supported language. Sites that don’t meet these criteria or fall into prohibited categories may not be eligible to join Ezoic or may face approval delays.
• Learning curve for beginners: The advanced analytics, AI-driven ad optimization, and site performance tools may require a steep learning curve for new users who are not familiar with ad networks or website monetization.
• Restrictions on corporate and e-commerce sites: Ezoic’s monetization features are primarily designed for informational and content-rich sites. While exceptions can be made for blogs attached to e-commerce sites, corporate or e-commerce sites that don’t meet the content requirements may not fully benefit from Ezoic’s monetization products. However, these sites can still utilize Ezoic’s Leap tools for performance optimization.

Media.net

Media.net stands out as an advanced programmatic advertising network. With a focus on performance, outcomes, and audience engagement, Media.net operates in a rapidly evolving digital landscape that includes both the open web and walled gardens like Google and Facebook.

For publishers, Media.net offers access to premium demand that is not available through other platforms. Media.net ensures that publishers can optimize their revenue streams with exclusive demand sources and industry-leading solutions across display, native, and video formats.

Source: Media.net

Pros of Media.net:

• Exclusive access to high-quality demand: Media.net offers access to exclusive search and performance-driven demand from premium partners like Yahoo! and Bing. 
• Contextual targeting technology: Media.net’s advanced contextual targeting technology ensures that ads are placed in brand-safe environments. It can analyze the context of individual web pages and deliver ads that are relevant and appropriate.
• Performance-driven revenue: Media.net helps publishers monetize through search and display ads effectively with a strong focus on performance-based advertising. 
• Comprehensive analytics: Media.net provides detailed analytics tools that allow publishers to track their ad performance, optimize their strategies, and make data-driven decisions.

Cons of Media.net:

• Strict approval process: Media.net has a more selective approval process/ Publishers must meet certain content and traffic requirements, and it may take time for them to see approval, especially if their website doesn’t fit within Media.net’s target audience.
• Strict content guidelines: Media.net enforces strict content guidelines, and websites that violate these guidelines may be penalized or banned from the network.
  

Conclusion

Today’s bloggers have many options when it comes to monetizing their content. The best blog advertising methods for you will depend on your niche, audience size, content type, and long-term goals. In most cases, using a mix of blog advertising strategies can help you build a steady income over time.

Frequently Asked Questions

What is blog advertising?

Blog advertising involves promoting products, services, or brands through ads placed on blogs. These ads can be display ads or affiliate marketing links. Bloggers earn revenue by partnering with advertisers to feature relevant content, reaching targeted audiences and driving engagement for both the advertiser and the publisher.

Can you make $1000 a month with a blog?

It’s possible to make $1,000 a month, especially with stable traffic and effective monetization strategies like ad networks or affiliate marketing. Several factors determine success, such as niche, audience size, content quality, and how you optimize your revenue streams.

How much do you earn from blog ads?

According to an estimate from Google AdSense, blog owners in categories such as internet and telecommunications, food, finance, and health with 50,000 to 100,000 monthly page views can earn between $1,500 and $4,000 per year through Google AdSense with traffic coming from America. Actual earnings may vary based on factors such as user location, device, ad format, and advertiser demand. These estimates are not guaranteed.

Which types of blogs make the most money?

Blogs that make the most money often focus on popular topics with active audiences. Personal finance, health, and travel are some of the best niches for earning money. These topics attract lots of affiliate deals, sponsored posts, and high-paying ads, making them great for earning income.

How do I advertise my blog?

Here are a few options for paid blog promotion:
Google advertising: Use Google Ads to reach potential readers through search results and websites in the Google Display Network.
Influencer partnerships: Collaborate with influencers to promote your blog.
Social media advertising: Promote your blog on platforms.
Native advertising: Place ads that blend with content on other websites.

If you’ve ever found yourself squinting at default Sales Reports, trying to make sense of your store’s data, you’re not alone. Many store owners struggle to get the detailed insights they need to get the best out of their businesses.

WooCommerce reporting plugins can transform raw data into actionable information, giving you a crystal-clear view of what’s working and what’s not in your digital storefront.

The best WooCommerce reporting plugins can track sales performance, customer behavior, inventory management, and marketing effectiveness.

Before we jump into comparing these plugins, let’s talk about why you might want one in the first place. After all, your WooCommerce dashboard already shows some numbers, right?

Well, stick with me because once you see what these reporting tools can do, you might wonder how you ever managed without them.

Why Reporting Plugins are Essential for WooCommerce

In eCommerce, data is king. It’s not just about knowing how much you sold last month. It’s about understanding the story behind those numbers. 

Are your sales spiking on weekends? Is that new product line really taking off, or is it just hype? With the right reporting tools, you can spot trends and patterns that might otherwise slip right past you.

Now, WooCommerce does come with some built-in reporting features. They’re okay, but let’s be honest, they’re basic. They’ll give you the bare bones, but if you want to really understand your store’s performance, you need something more advanced.

Specialized reporting plugins will highlight the key metrics that matter:

Sales Performance

Sure; we’re talking revenue, but also average order value and conversion rates. These numbers tell you not just how much you’re selling but how efficiently you’re doing it.

Customer Behavior

Who are your VIP customers? What’s their lifetime value? How can you segment your audience for better targeting? Good reporting tools will help you answer these questions.

Inventory Management

No more guessing games about stock levels. The right plugin will tell you when to reorder and which products are gathering dust.

Marketing Effectiveness

Are your marketing campaigns actually working, or are you just throwing money into a black hole? Proper reporting helps you track ROI and customer acquisition costs.

These plugins turn all that data into actionable insights. They don’t just show you numbers; they help you understand what those numbers mean for your business. And in eCommerce, this comprehensive reporting can be the difference between thriving and just surviving.

So, are reporting plugins essential? 

If you’re serious about growing your WooCommerce store, then absolutely. A WooCommerce reporting plugin will help you make smart, data-driven decisions that can increase sales, improve customer satisfaction, and ultimately, fatten your bottom line.

Ready to see which reporting plugins made our top list?

Quick Comparison of Top WooCommerce Reporting Plugins

How to Choose the Right Reporting Plugin for Your WooCommerce Store

Know Your Store’s Size and Complexity

Small stores

You might not need all the bells and whistles. Look for plugins with essential features at a lower price point or even free options (but do take growth into account).

Medium-sized stores

Balance functionality with cost. You’ll want more detailed insights, but not at a huge expense.

Large stores

Invest in a WooCommerce plugin that can handle high volumes of data and offer advanced analytics.

Set a Realistic Budget

Consider the long-term value, not just the upfront cost. Remember, a good reporting plugin can help increase revenue, potentially paying for itself. Look for plugins with flexible pricing tiers that allow you to scale as your business grows.

Identify Your Specific Reporting Requirements

• Sales tracking: Do you need detailed breakdowns by product, category, or time period?
• Customer insights: How deep do you want to dive into customer behavior and segmentation?
• Inventory management: Is real-time stock tracking a must-have?
• Marketing performance: Do you need to track ROI across different channels?

Evaluate the User Interface

• Look for an intuitive dashboard that presents data clearly.
• Check if the plugin allows for customizable reports and data visualization.

Check Integration Features

• Does the plugin work well with your current WooCommerce setup and other tools you use?
• Look for plugins that offer API access if you need to connect with other systems.

Consider Data Export Options

• Can you easily export reports in the formats you need (CSV, PDF, etc.)?
• Is there an option for automated report scheduling and delivery?

Our Top 5 WooCommerce Reporting Plugins

In no particular order, here are five WooCommerce reporting plugins each that brings something unique to the table, whether it’s user-friendly analytics, deep customer insights, or powerful forecasting features.

Metorik

Best for Small to Medium-Sized eCommerce Businesses

Metorik is a reporting and automation plugin that simplifies data management for WooCommerce and Shopify store owners. It’s designed to help you make sense of your store’s performance without drowning in numbers.

It covers everything from sales trends to customer behavior, giving you a clearer picture of what’s working and what needs attention. The real-time reporting is particularly useful for keeping your finger on the pulse of your business.

Key Features:

• Customizable dashboards and reports
• Abandoned cart recovery
• Email automation
• Multi-store and multi-currency support

Pricing

Starts at $50/month, with plans scaling based on your average monthly orders.

Metorik is a solid choice for store owners who want to dig deeper into their data without needing a degree in data science. While it’s not the cheapest option out there, the insights it provides could well be worth the investment for growing businesses looking to make data-driven decisions.

Metrilo

Best for Online Retailers Focused on Customer Retention

Metrilo is a comprehensive eCommerce reporting tool that combines analytics, CRM, and email marketing into one sleek package. It’s designed to help online stores not just understand their data but actually use it to boost sales and keep customers coming back.

At its heart, Metrilo is all about turning your customer data into growth. It gives you a real-time view of your store’s performance, helps you understand who your customers really are, and lets you reach out to them with targeted automated emails. The result? A more personal touch can lead to happier, more loyal customers.

Key Features

• Integrated analytics, CRM, and email marketing
• Real-time KPI dashboard
• Advanced customer segmentation
• Automated email campaigns
• Cohort analysis for tracking customer retention
• Advanced funnel analysis (shopping carts, product chain, content marketing)

Pricing

Starts at $119/month for the Essential plan, with a 14-day free trial available.

If you’re losing sleep over customer retention and can’t shake the feeling that you’re missing out on sales opportunities, Metrilo might be your new best friend. Just be ready to roll up your sleeves and get your hands dirty with all the features it offers.

It’s not the cheapest WorCommerce reporting plugin out there, but for the right business, it could be the secret sauce for growth.

Give it a shot if you’re ready to take your WooCommerce store to the next level – but maybe stick with simpler tools if you’re just starting out.

MonsterInsights

Best for Comprehensive Google Analytics Integration

MonsterInsights is the WordPress plugin that’s been making analytics less painful for over 3 million users – including big shots like Microsoft and FedEx. It’s not specifically built for WooCommerce, but it takes the complexity out of Google Analytics and serves up easy-to-understand data straight to your dashboard. No more toggling between tabs or scratching your head over arcane metrics. It’s all there, in plain English.

Key Features

• One-click Google Analytics setup (no coding required)
• Real-time stats in your WordPress dashboard
• E-commerce tracking
• Custom dimensions for tracking what matters to you
• Google Optimize integration for A/B testing

Pricing

A free version is available, but for advanced reporting features, the paid plans start at $99.50/year, with a Pro plan at $199.50/year.

MonsterInsights is an excellent choice for WooCommerce store owners who want detailed insights from Google Analytics but don’t want to get overwhelmed by its complexity. The plugin simplifies the setup and reporting process for tracking essential metrics. 

It’s particularly beneficial for those who already use Google Analytics and want a more straightforward way to access their data directly from their dashboard.

Putler

Best for Sales Forecasting

Ever feel like you’re drowning in a sea of eCommerce data? Putler might just be your life raft. Born from one guy’s frustration with checking PayPal balances back in 2009, it’s grown into a data consolidation powerhouse that plays nice with nearly 20 different platforms, including WooCommerce, via their Putler connector plugin.

Key Features

• Multi-platform analytics
• Advanced sales forecasting
• Customer segmentation
• Inventory management
• Multi-currency support

Pricing

Putler starts at $20/month and then scales based on your monthly revenue.

If you’re tired of guessing what next month’s sales might look like, or if you’re juggling multiple platforms and need a single source of truth, Putler could be the best WooCommerce reporting plugin for you. It might take some time to get everything connected, but once you’re up and running, you’ll have insights that can truly drive your business forward. 

WooCommerce Google Analytics Pro

Best for deep Google Analytics integration and advanced eCommerce tracking

Last but certainly not least, we’ve got WooCommerce Google Analytics Pro. Don’t let its position fool you – this plugin packs a serious punch when it comes to sales data tracking.

This plugin takes your standard Google Analytics integration and supercharges it with eCommerce-specific tracking. We’re talking product impressions, clicks, purchases, and even a deep dive into your customers’ checkout behavior.

It’s perfect for store owners who want to go beyond basic stats and really understand what makes their customers tick (and buy).

Key Features

• Advanced eCommerce tracking
• Track product impressions, clicks, and purchases
• Detailed checkout behavior analysis
• Integration with Facebook Pixel and Google Ads
• Custom event tracking for specific user actions

Pricing

Starts at $79/year for a single site.

WooCommerce Google Analytics Pro is an excellent choice for store owners who are already familiar with Google Analytics. While it requires some setup and familiarity with Google Analytics, the insights gained can be incredibly valuable for WooCommerce store owners.

Wrapping Up

There’s no “holy grail” of WooCommerce reporting plugins. It’s about finding the one that works for your business and doesn’t make you want to tear your hair out every time you use it. Try these plugins (most have free trials), see what works for you, and don’t be afraid to switch if something’s not clicking.

Now, here’s a pro tip: even the fanciest reporting plugin won’t save you if your site runs like a three-legged tortoise. Remember, in eCommerce, every second counts. Make sure your WooCommerce store is running on a hosting platform that can keep up with your ambitions.

If you’re serious about your online store (and if you’ve read this far, we’re betting you are), it might be time to look at WPX’s managed WooCommerce hosting.

We’re talking faster load times, smoother checkouts, and reliability and support that will let you sleep easily at night.

Learn More About WPX’s Lightning-Fast WooCommerce Hosting Here

Whether you’re running a website, podcast, or YouTube channel, you can promote affiliate products relevant to your audience to make money.

If you’re helping people build their online presence, promoting reliable web hosting services can be an excellent way to increase your affiliate product sales.

I’ve been promoting various web hosts over the last ten years. My blog, BloggersPassion, generates over $10,000/month, and most of that income comes from affiliate sales.

So, if you’re looking for PROVEN ways to maximize your sales through the power of web hosting affiliate programs, you’re in the right place.

In this guide, we’ll dive into proven strategies specifically designed to help you grow your web hosting affiliate income. Let’s get started!

Why Should You Promote Web Hosting Affiliate Programs?

There are so many reasons to promote web hosting services. Here are a few of the most significant benefits;

• The need to start a blog or website is constantly growing. Most websites need a proper web host to manage their files, media, and pages. So, there’s a lot of scope for affiliates to earn money by promoting web hosting services.
• Few web hosting companies offer recurring commissions, which means you can generate money as long as the customer stays with the provider.
• You’re helping your audience build their online presence by recommending reliable and secure web hosts.
• Almost all web hosting providers allow their affiliates to monitor clicks, conversions, and sales. So, it’s easier to finetune your strategy according to user behaviour.

Above all, there’s no limit to your earning potential as an affiliate. You can earn as long as you’re growing your audience. Most web hosts pay extra commissions for affiliates who refer 20+ customers monthly. 

Top 5 Ways to Grow Your Web Hosting Affiliate Sales

1. Trust = Sales

In affiliate marketing, building trust is the key to success.

Do you know why?

Customers are bombarded with ads every single day. That’s why they often ignore ads. To capture their attention, you need to become a trusted source. 

Remember, people don’t buy from strangers but from people they know and trust.

My #1 advice is only to recommend those web hosts you use or are satisfied with.

We’ve been using WPX hosting since 2016;

So far, we generated over $11,000 as a WPX affiliate.

We are showing our earning reports because affiliate product recommendations work. 

But you need to build trust with your audience first. 

In case you’re curious, here are some tips for gaining customer trust and confidence.

• Create awareness about the products you promote. Educate your audience on using the products, explaining their benefits, creating genuine reviews, etc.
  
• Be transparent with your readers when recommending a web host through an affiliate link. Use an affiliate disclosure with a simple text like “I recommend products I like through affiliate links. This means if you click on one of those links and buy something, I might make a small commission (at no extra cost to you!)”.
  
• Focus on helping people instead of selling a product. Identify and solve their website problems with your content.
  
• Show, don’t just tell. When writing reviews, use lots of screenshots and tutorials to make them easy to understand.

Above all, show proof. We often share screenshots of our website traffic, including affiliate earnings, to show that our recommendations work. 

2. Create Dedicated Landing Pages

Most expert affiliate marketers use landing pages to boost their affiliate product sales.

Do you know why? 

Landing pages eliminate distraction. Also, they help with better conversion rates.

The key is creating simple yet effective landing pages focusing on the hosting providers’ benefits.

Here are some tips to remember when creating landing pages for your web hosting service.

Focus on benefits: People do NOT care about the features. They care about the benefits offered by the web host.

Instead of highlighting the features of a web host, such as SSD storage, cPanel, and DDoS protection, highlight the benefits of the web hosting service, such as faster loading times, easier website building, and better security.

Avoid technical jargon while creating landing pages.

Add a solid call to action: CTA (Call to Action) matters a lot in product landing pages. You must make your CTA clear.

Tell visitors exactly what you want them to do, whether signing up for a web host free trial, getting a special discount, or applying a promo code.

Keep it simple: You don’t have to use fancy pop-ups or annoying ads while creating landing pages. Don’t use too much text, either.

Use simple language. Keep your copy short and concise. Use lots of bullet points and small paragraphs to explain the benefits of the web hosting service. Analyze how your competitors are promoting their products. Then, implement whatever makes sense. 

Test and refine: Use a heatmap tool such as Crazy Egg to understand the behavior of your landing page visitors. Analyze where they click, scroll, and interact with the CTA (call to action). Test everything, from the headline to the CTA to clickable links. 

3. Keyword Intent Matters

Keyword intent plays a BIG role in affiliate marketing success.

There are generally four types of keyword intent;

• Transactional
• Informational
• Navigational
• Commercial 

Out of the four types of intent, informational and transactional keywords matter a lot to promote web hosting services.

So, let’s briefly discuss these two types of keyword intent.

Informational keywords

The purpose of targeting informative keywords is to attract highly relevant visitors from search engines. 

People in the early research phase often use informational keywords like “What is web hosting?”, “How to start a WordPress blog” or “How to choose a web hosting provider.” 

No matter what niche you’re in, target relevant informative keywords. You can use tools like Ubersuggest, Answer The Public, Semrush, etc, for keyword research.

Here are some of the examples of informational keywords:

• What is WordPress web hosting?
• Best web hosting for beginners
• Differences between shared hosting and VPS hosting 

Transactional keywords

The purpose of transactional keywords is to attract people who are ready to take action, such as purchasing a web host or signing up for a free trial.

For example, someone searching Google for “WPX hosting discount code” indicates a strong desire to purchase WPX web hosting but also wants to find a discount before committing.

Transactional keywords often include words like “buy,” “coupon,” “discount,” etc.

Here are some of the examples of transactional keywords:

• Cheap Web Hosting Plans for WordPress
• Buy web hosting with a free domain
• WPX hosting coupon code

Once you have identified relevant keywords for a web host, analyze the SERP results.

Find out what things are included in the top 5 search results. Also, identify missing stuff so you can cover them while creating content on your website.

4. Be Brutally Honest With Your Reviews

Online reviews influence buying decisions.

Did you know 93% of customers read reviews before purchasing a product?

People read reviews before purchasing online, whether it’s books, games, or web hosting.

You should learn how to write helpful reviews to promote ANY web host.

The key here is to be HONEST while writing a review. You should NOT be biased towards a product just to increase sales. People will trust you when you talk about the good and bad of the web host you’re recommending. 

Here are some of the best tips to write a product review that hooks readers’ attention.

Grab the product first: Most beginner affiliate marketers write reviews without using the products, which is why they struggle to increase their product sales.

Before writing any review, get your hands on the web host you want to recommend. Use it for a while to learn the web host’s features, pros, cons, uptime, etc.

Here are a few ways to get access to most web hosts;

• Sign up for the web host
• Contact the web host’s affiliate team to offer you a free test account
• Grab their free trial (few hosting providers offer free trials for a few days)

Once you learn about the product, make sure to join their affiliate program so you can promote it to your audience.

Show alternatives: It’s a good practice to write about one or two alternative options for the web host you’re promoting. You should give your audience multiple web hosting choices.

Let them decide. Your job is to recommend the best stuff. So, don’t be a sales guy – be helpful.

Include pros and cons: If you want to write unbiased reviews, outline all the pros and cons of the web host. Write about why the web hosting service differs from its competition and discuss its drawbacks. That way, people will decide whether the product is worth the money.

See things like a buyer: Consider what matters to the buyer while writing a review. 

Ask yourself: “Is it easy to use? Does it offer better hosting features? Is it affordable?.”

Focus on the features that would be most important to someone considering buying the web host you’re recommending. 

Write a solid conclusion: Would you recommend the web host? Make sure to include your thoughts about the product in the conclusion. If you loved it, say so! If there are better options, let people know. Let the discussion go in your comment section.

5. Offer Incentives or Special Discounts

If you’re already generating decent sales, you can ask your hosting provider for a special promo code for your audience.

As discussed earlier, we’ve been promoting WPX hosting for a long time and have created an exclusive branding page with a special coupon.

So, whenever people click on our WPX affiliate link, they’ll be redirected to our co-branded page with a special offer. Have a look;

As you can see above, users will get a special 65% discount on WPX hosting for the first month on all monthly plans when they use our exclusive coupon.

That’s how you can differentiate yourself from others. That’s how you can attract more people to use your affiliate links to purchase a web hosting service.

Contact the affiliate support team for special discounts or promo codes from a web hosting provider. Most web hosts offer special deals to affiliates who generate sales.

If you don’t get such deals, try offering freebies like checklists, eBooks, or product guides that help people use the web hosting service.

This would be a FREE bonus for people who purchase web hosting through your affiliate links. But before you do this, make sure it’s okay with the web hosting company to give away these freebies.

Conclusion

Increasing your web host affiliate sales is about understanding your audience’s needs, creating relevant content, and building trust.

When discussing a web hosting provider, highlight its benefits instead of features. Recommend only trusted web hosts. Also, offer incentives such as freebies or special promo codes to boost sales.

If you make improvements to your technical base, content and links – you will see search traffic grow:

We built thousands of links last year, and it’s amazing to see just how many people skip over the technical and content part of SEO.

So I’m going to show you 7 specific things you can do to start increasing your websites search traffic right now.

If you want to boost your website’s search traffic, it’s crucial to grasp the three fundamental components of Search Engine Optimization (SEO). 

These pillars lay the groundwork for an effective online presence:

1. Technical: This involves fine-tuning the technical aspects of your website. From page load speed to site structure, ensuring seamless functionality is paramount. Think of it as the backbone that supports your entire digital presence.
2. Content: High-quality content reigns supreme. Crafting valuable, relevant, and engaging content not only attracts visitors but also keeps them coming back. Keywords play a vital role here—choose them wisely to align with user intent.
3. Link Building: Building a network of authoritative backlinks is akin to establishing credibility in the digital realm. These links act as endorsements, signaling to search engines that your content is trustworthy and valuable.

By strategically improving each of these areas, you’ll witness a surge in search traffic. Now, let’s delve into the specifics of what to focus on within these core elements!

Technical SEO is the foundation for everything. You need to build a solid foundation for success.

There is no point in spending time, effort, or money on link building & content creation if this part isn’t right.

So let me show you 3 things you should implement straight away.

Don’t underestimate the importance of site speed.

Site speed impacts the essential areas of your website:

• SEO Rankings: Google uses website speed as a ranking factor
• User Experience: A fast-loading site provides a superior user experience
• Conversion Rates: Studies have shown a direct correlation between site speed and conversion rates

Bottom line: Website speed can directly affect how much SEO traffic you get, whether visitors like your site and how much money you make.

Pretty important, right?

The good news is that fixing website load speeds is easier than most people think. Just follow the steps below.

Login to Google Search Console and click on Core Web Vitals on the left.

This gives you a general overview of your Core Web Vitals for every page on your website – both mobile and desktop versions. It will tell you how well you’re doing and what pages need improvement.

Now click on the Page Experience tab.

This report gives you insights into your overall website’s user experience. The goal is 100% desktop and 100% mobile.

So, with the baselines established, it’s time to turn your attention to improving your site speed.

I’ve spent a lot of time testing all possible site speed combinations for:

• Hosts
• Plugins
• Configurations

And while it’s difficult to provide one-size-fits-all advice, nearly everybody needs to integrate these 3 things to speed up their site:

Many hosts, and especially shared hosts overload their servers. These make all of the connected sites slow.

In this case, it might be time to migrate hosts.

I tested 12 popular WordPress hosting services and published the results here.

WPX was the clear winner of my testing.

So, if you are using a slower host, it might be time to consider taking advantage of the free migration service from WPX to speed your site up immediately.

Images have a significant effect on website and page load speeds.

That’s where ShortPixel comes in.

Shortpixel is an image compression tool. They offer what’s called Lossy & Lossless Compression.

They also automatically generate the new .webp image file type, which reduces image sizes even further. This is a big win for speed!

What I love about Shortpixel is how they shave up to 80% of file sizes but maintain image quality. Take a look:

Install ShortPixel and enter the dashboard.

In the GENERAL tab, activate the Lossless Compression option:

Then, go to the Advanced Tab and scroll down to select the Create WebP images option:

Next:

Go to Media > Bulk Shortpixel in WordPress and run the bulk optimisation tool to compress all your images:

Once done:

Head back to WPRocket > Media and enable this option:

At this point, your site load speeds should be soaring.

There is just one more thing to really bring it home…

If your hosting isn’t one that provides their own CDN like WPX, you are most probably using Cloudflare.

CloudFlare is an online performance and security company, but we will focus on its performance features.

Sign up. Connect your site. Open the dashboard. Then, the SPEED tab.

Activate ALL these settings so they look like this:

You can also activate the Rocket Loader, but if you find something not working on your site, come back here and disable it– sometimes it works, sometimes it doesn’t!

Now, head to the NETWORK tab. Here, you’ll activate these options:

That’s it! Your website should have received a significant speed boost.

Once you have integrated these steps, you will have made a HUGE AND IMMEDIATE impact on your site.

You will see conversion rates and engagement metrics increase instantly while giving Google more of what it wants

Did you know that displaying popups or lightboxes on mobile devices directly violates Google’s guidelines? 

It’s crucial not to interrupt users from reading or scrolling through content with such popups. 

Surprisingly, many people seek an SEO consultation with me while having basic errors on their websites, which often account for 90% of their problems.

Before 2016, Google examined two versions of your site: mobile and desktop. 

What does this mean for you? 

In short, if your site doesn’t appear and function effectively on mobile devices, it won’t rank well in both mobile and desktop searches. 

So that’s what we are going to work on right now!

Google prohibits site owners from displaying popups or lightboxes on mobile devices that obstruct users from reading or scrolling through content. 

Google has emphasized multiple times that such intrusive practices are unhelpful. 

Let’s take a look at an example of what your mobile popup SHOULD NOT look like: 

But I have good news for you: 

You have more flexibility on your desktop site. 

It won’t affect your rankings or SEO. However, if you’re using a mobile popup or lightbox that obstructs content, consider disabling it. 

Opt for smaller banners that allow users to interact and scroll freely.

Make sure to review each page to eliminate intrusive popups. Remember that popups can be triggered in various ways, so thorough testing is essential.

Now let’s dive into the second SEO pillar: Content. 

Without content, there isn’t traffic so it’s important we give content the respect it deserves.

I’ll guide you on keeping your content fresh effortlessly and optimizing existing content step by step.

Google values well-aged pages that receive consistent updates over time. This signals that the site is actively maintained and its content can be relied upon. 

Now, let me guide you through the simplest method to update your content step by step!

Create a list of content that hasn’t been updated in the last 6 months. For each piece, follow these steps:

1. Update the title.
2. Rewrite the opening paragraph.
3. Add an FAQ section or update an existing FAQ question.
4. Verify the existing content’s accuracy.
5. Check if images/screenshots are still current.
6. Ensure all links still work.

That’s it! Not too challenging, right?

After refreshing content, re-index it using Google Search Console.

Repeat this step for each updated piece. Typically, it takes 8 to 72 hours for the updates to appear in search results.

I prioritize maintaining fresh content for both Google and visitors. 

Here’s my approach:

1. Scheduled Updates: Set a task or calendar reminder to refresh content every 6 months. This ensures your content remains fresher than your competitors’, maximizing your ranking potential.
2. FAQ Maintenance: For content with an FAQ section, simply update one question with a concise 40-50 word answer every 6 months. This effectively maintains freshness.

Remember, staying ahead means consistent content care. Start by listing content due for an update and follow the steps above! 

In the past, content optimization was time-consuming and demanded intricate SEO knowledge. 

However, today, a plethora of tools eliminate the guesswork.

So today I’m going to show you how we optimise content quickly and which pages you should focus on first.

While optimizing all your content is the ultimate goal, let’s avoid getting overwhelmed. 

Here’s what you need to do: 

1. Identify pages ranking between positions 4 and 20 for their target keywords.
2. Filter and select your business’s 3 most critical pages from that list.

The most important pages are the ones that will directly increase revenue or leads for your business if they break the top 3 on Google.

Pick only 3 of them! Then we’ll focus on optimising those first.

My favorite tool to optimise content is Surfer SEO

Why? Because this tool is simply exceptional. 

Surfer SEO meticulously analyzes 500x different ranking factors, providing straightforward and actionable recommendations.

If you haven’t been using Surfer SEO to help you optimise your content…

Let me show you how to do it:

First, go to the Audit tool and paste in your page URL. 

Then, select your target keyword and country:

Now, check the following reports in this exact order–

1. Exact keywords report
2. Partial keywords report
3. Page structure report (only red issues)

Fix all the issues you find and refresh the report: 

Next, check the word count section. This will tell you if you need to add (or remove) content.

Refresh the report again.

Lastly, scroll to the “Terms To Use” section and focus purely on the “Phrases” report.

You can ignore the “Words” and “Numbers” sections in the “Terms To Use” section.

When you’re done, hit the “Refresh” button one last time and double-check everything is right.

That’s it! It’s quite easy to accomplish, and in most instances, it involves either rephrasing sentences or making adjustments based on instructions. 

Link building is the final pillar of SEO you should focus on and is often considered the most challenging.

If you need help with link building, then you need the help of LinksThatRank.

And you might want to take a look at some of these recommended services to help with your guest posting and link building efforts.

It’s crucial to ensure that you focus your link-building efforts on pages that have the potential to boost your revenue and increase your chances of securing the top position. 

Now, let me guide you through the step-by-step process of identifying the right pages on your site for link building:

Now, I’ll guide you through a rough calculation to determine the number of backlinks required to break into the top three rankings for a specific keyword. 

Understanding this is crucial because once you know the necessary link count, you can estimate the cost of targeting any keyword. 

The process is straightforward—just follow these steps:

That is how you calculate the backlink gap. And you can do it for any keyword!

Truth be told:

Link building is no cakewalk. 

Even with the most effective strategies, achieving results demands substantial time, effort, and expertise. 

That’s precisely why many website and business owners choose to outsource their link-building to reputable services. 

By doing so, you can focus on running your business while seasoned SEO professionals take care of your links.

Now, the million-dollar question: Which link-building service should you opt for?

Our recommendation is LinksThatRank. 

They have a well-established reputation for constructing top-quality links that genuinely contribute to improved rankings in the search engine results pages (SERPs).

Unlike other services, LinksThatRank stands out with the following features:

1. Quality Control Checklist: They meticulously adhere to a 23-point quality control checklist, ensuring that the links they provide are effective for ranking.
2. Anchor Text Selection: By carefully choosing the target anchor text, they prevent triggering any anchor text penalties.
3. Content-Length: Each placement includes a substantial 1,000 words of content by default, enhancing overall value.
4. Natural Linking: To maintain authenticity, they seamlessly add internal and external links to placement pages.
5. Strict Blacklist: LinksThatRank maintains a strict blacklist of sites with “write for us” pages and known guest post farms and PBN networks.
6. Toxic Backlink Identification: They’ve even developed their own link-building tool to identify and avoid toxic backlinks.

In summary, choosing LinksThatRank means you’ll receive higher-quality links that can significantly impact your rankings. 

Here’s a recent client case study:

LinksThatRank stands out as one of the premier link-building services globally, and for good reason. 

Moreover, they offer monthly link-building packages at discounted rates! 

If you’re committed to boosting your SEO traffic but lack the time to construct links yourself, entrust LinksThatRank to handle it on your behalf.

Resource page link building is a well-established link-building strategy that adheres to a traditional process:

1. Identify Relevant Pages: Begin by locating webpages from which you desire a backlink.
2. Gather Contact Information: Once you’ve found potential pages, collect their contact details.
3. Link Negotiation: Engage in negotiations to secure the desired link.

Remarkably, this strategy offers an impressive return on investment (ROI) per link. 

In fact, it ranks as our third most effective link-building approach in terms of results.

BUT:

It doesn’t scale and the opportunities are limited in any given niche.

Resource page link building involves securing a spot on a website’s dedicated “resource” page. 

These pages typically compile and link to valuable industry resources, including:

• Products
• Services
• Tools
• Research
• Statistics
• Guides

In any specific niche, you can approach the website owner and propose featuring your statistics post. If they agree, you’ll earn a valuable backlink to your site.

This strategy works particularly well for statistics posts because people have an affinity for data-driven insights! 

It’s a win-win situation for both website owners and their audience. 

This is actually pretty easy.

All you have to do is a quick Google search to locate existing resource pages within your niche, just like this:

• [Your niche] + “resources”

This will bring up many of the sites in your niche and the resource pages attached to them.

As you scroll down the results, you’ll notice that many of the world’s top travel blogs appear in the first four listings. 

Additionally, smaller blogs also feature travel resource pages. 

Your task is to systematically go through the search results and compile a list of relevant resource pages where you’d like to be featured.

This process mirrors the previous lesson. By now, it should be second nature to you:

1. Utilize tools like FindThatLead and Hunter.
2. Collect all the contact emails you discover during your search.

Remember, efficient email collection is a valuable skill in your link-building journey!

Now, let’s dive into the pitch!

Remember, gentleness and respect are key. 

You’re essentially asking the site owner for a favor, and they’re more likely to oblige if they feel a positive connection. Approach it as if you’re offering something valuable that benefits both them and their audience.

Feel free to customize the template below by editing or omitting details to make it sound more aligned with your voice and intentions!

Hey [First Name],

I’ve been researching [topic] for a while now and I felt pretty stuck until I found your resource page. Learning about [topic] from the link on there really helped me do [desired outcome].

Since you helped me so much I’d love to offer something in return. I’ve [written] an article about the latest [statistics topic] and I think it would be a great help to your audience and a good addition to your resources page!

I’ve also attached a handy image that you might like:
[Your link]

Keep up the great work, and I really look forward to reading more of your stuff.

Have a great day,
[Your name]

And as always,

Don’t forget to schedule your follow-up emails!

Often, it’s the second or third email that gets a response.

In the realm of return on investment (ROI), this link-building strategy consistently delivers robust outcomes. Remarkably, it ranks as our third-best performer.

Moreover, it serves as an excellent method to swiftly secure a few valuable links for your new post.  My recommendation? 

Make this process a habit every time you create a statistics post! 

Keep in mind that SEO success results from a harmonious blend of efforts in technical optimization, content creation, and link building.

Therefore, I encourage you to promptly implement the steps I’ve shared above on your own website. Imagine achieving more results like this:

And don’t forget:

The LinksThatRank team can help.

They handle the intricacies of link building, allowing you to focus on more critical aspects of your business.

And for those not yet ready to dive into link building…

Consider embarking on the 100% free 28-Day SEO Challenge. 

It’s a fantastic way to enhance your SEO skills!

But how do we ensure our own websites – be they personal blogs, ecommerce sites, business profiles or podcast streaming services – get a slice of the Google pie? After all, according to a 2020 study from Ahrefs, a staggering 90.63% of all websites on the internet receive no organic traffic from Google searches at all. 

Yup, you heard that right. Almost none of the websites any of us run receive traffic from Google. So, the question is: How do you increase traffic to your website?

The Difference Between High-Quality and Low-Quality Traffic

One of the biggest issues when it comes to getting traffic to your website is that not all traffic is good traffic. After all, there’s a reason why we want people to visit our websites – perhaps to buy our products or engage with our services.

Good traffic is the kind which, once on your website, does what you want it to. We call this process ‘conversion’. The higher the percentage of people who visit your site and come back for more, the higher your ‘conversion rate’. Bad traffic is the kind that isn’t interested in what your website has to offer, and leaves soon after it arrives.

Create Engaging and High-Quality Content

In the era of social media, where users number in the thousands of millions, catching the attention of a potential client, customer or reader is only half the battle. The real trick is being able to capture their attention and hold it, long enough at least for them to want to engage further with you and your website.

One of the best ways to stop a scrolling thumb in its tracks is to invest time and energy into creating useful, high-quality, entertaining content. ‘Content is King’, or so they say, and today that word can cover just about anything: blogs, Instagram Reels, tweets, long-form articles, YouTube tutorials – you name it, just make sure it’s good! 

Content Tip #1: Keyword Research + Using Long-Tail Keywords

At the core of content creation is, as we’ll soon touch on in more detail, SEO: “Search Engine Optimization”. In other words, doing everything you can to make your content visible and attractive to the Google algorithm. Keyword research and using long-tail keywords is a key part of this. Get traffic to your website by researching the terms and keywords – especially long-tail keywords (4+ words) – most commonly searched for by your target audience, and then using these keywords in your content. 

Content Tip #2: Topic Expertise

Make the content you would want to engage with. When we search, “How do wind turbines work?”, for example, we don’t want to read content created by someone who doesn’t understand the subject of wind power. Make sure that the content you produce showcases your expertise in your industry niche.

Content Tip #3: Focus on Evergreen Topics

An “evergreen” topic will remain relevant to readers, customers, and clients for years, potentially decades, to come. Whilst it’s also important to stay up to date with the latest trends, if you want to drive more people to your website, then evergreen content is a dependable source of long-term, steady traffic.

Content Tip #4: Incorporate Video

Short(er), visual content is the order of the day and was the most popular form of content on social media in 2022. Promoting your website through digital marketing on apps like TikTok, Instagram, and YouTube – as well as including videos in your blog or website content – is key to successfully bringing more traffic to your website.

Content Tip #5: Write grammatically correct content

Grammatically correct content is essential for effective communication as it ensures clarity in conveying ideas. It helps to establish credibility, which is crucial for building trust and engagement with the audience. 

Poor grammar, on the other hand, can lead to confusion, misinterpretation, and a negative impression which ultimately impacts the success of the content. Thus, write grammatically correct content and always review or proofread your work for any grammar errors before submission. You can do this either yourself or with an online grammar checker. Using the checker will help you save time by automatically reviewing your content, detecting grammar errors, and offering prompt suggestions to correct them.

Work on your SEO Strategy

We’ve already touched on the term, but SEO is about so much more than just researching keywords and stuffing your articles and content descriptions with them. 

These days, just about everyone in the website world is concerned with SEO, making it a seriously competitive industry. If you want your website to rank higher in SERPs (Search Engine Results Pages) than your competitors’, then you’re going to have to strategize.

Many different elements go into creating the best SEO strategy for your business, brand, website, or blog, but at the core of it is this: Aim to make your website and the content you produce as engaging, accessible, original, informative, and accurate as possible.

SEO Tip #1: Technical SEO

A lot of the best SEO happens behind the scenes and has to do with drastically improving the UX (User Experience) and UI (User Interface) of your website. These elements are crucial when building an SEO strategy to get more traffic to your website, for two reasons:

1. Customers and clients want to navigate a site with ease, finding all the information they want there quickly and intuitively. The smoother and more enjoyable their experience (UX) on your website, the more likely they are to visit it again. 
2. Google uses technical SEO metrics to rank websites. Its algorithm looks for things like organized, well-formatted pages and metadata which tells it clearly what information is stored on each. Most importantly, Google likes to rank websites which are fast.

WPX is the world’s fastest WordPress Hosting service, with average global page loading speeds of just 0.21 seconds. By using a website host like WPX, you can ensure your website will load lightning-fast, thus dramatically increasing the likelihood of driving more (and better) traffic to your website.

SEO Tip #2: Internal Linking

Internal linking is a super easy, completely free SEO hack that drives your website up the Google SERPs rankings. When creating web page copy and content, hyperlink relevant phrases to other pages on your site. This way, you create a web of interlinked content that – like when you surf Wikipedia – adds value to your visitors’ experience and keeps them on your site for longer.

SEO Tip #3: Implement Schema Markup

Once you’ve established your website and begun ranking highly on Google SERPs, you can incorporate schema markup into your SEO strategy. Quite complex, as you can see from the screengrabs below, schema is a form of code that helps Google to understand and showcase the content on your site.

SEO Tip #3: Implement Schema Markup

Once you’ve established your website and begun ranking highly on Google SERPs, you can incorporate schema markup into your SEO strategy. Quite complex, as you can see from the screengrabs below, schema is a form of code that helps Google to understand and showcase the content on your site.

SEO Tip #4: Quality Backlinks

Backlinks are hyperlinks on other websites and 3rd party sources that direct traffic back to your website. The more reputable and high-traffic the 3rd party source, the more quality traffic you’ll drive to your website. Networking with other website owners in your industry is a good starting point.

Interact With Other Blogs (Guest Blogging)

Guest blogging is the process of writing content for other websites to host. Websites are always looking for high-quality content to drive up their own numbers, and if you can provide that to them, you can ride their coattails all the way to the top. 

Different blogs have different rules regarding how you structure your guest content. Usually, however, you’ll be allowed to include a few links to your own site within the content, thus creating a backlink funnel that organically pushes quality traffic to your website.

Utilize the Power of Social Media

Social media. Not just a buzzword for the 21st century, but an all-powerful demigod ruling the metaverse with an iron fist. Or something like that… Either way, social media is a powerful tool and can be a powerful ally. If you know how to utilize it.

Over half of the entire world’s population are considered active social media users, meaning that no matter who your intended audience is, or wherever your preferred market may be, social media is one of the best ways to connect with it. 

Social Media Tip #1: Social Share Buttons

People love to be able to quickly and easily post to their socials. Social share buttons are buttons you can integrate into your website via HTML code, which allow visitors to instantly share content from your site on their Twitter feed, Instagram Story, Facebook page, or WhatsApp with their contents.

Social Media Tip #2: Integrate Website With Social Media

People love to be able to quickly and easily post to their socials. Social share buttons are buttons you can integrate into your website via HTML code, which allow visitors to instantly share content from your site on their Twitter feed, Instagram Story, Facebook page, or WhatsApp with their contents.

Social Media Tip #3: Social News Sites

Build a strategy of posting to relevant forums on social news sites like Reddit or Slashdot with stories relating to your own brand or blog. You can backlink to your website to get more traffic, but make sure that the posts you create add value to the reader, and don’t just read like an advert.

Social Media Tip #4: Add Hashtags

Consumer-generated content is any form of organic content that is created by consumers on social media platforms. Different types of UGC can include text, images, videos, audio, reviews, and more. UGC is often seen as a way to engage and grow a community, as well as generate fresh and authentic content.d

Social Media Tip #5: Add Consumer Generated Content

#Hashtags are sort of like SEO keywords for social media: they tell social media platforms where and how to group your posts so that other users can find them. Research hashtags relevant to your website’s intended audience, and use these sparingly in your social media content.

Use Email Marketing

Even in the Web 2.0 Age, old-school digital marketing methods remain key to growing websites and driving organic, high-quality traffic to them. Email marketing is just what it sounds like sending regular emails to customers and clients who have visited your website in the past, and/or purchased something from your products and services. 

Value-adding, sales-lite email marketing can draw the attention of past customers back to your site, and remind them of the positive experience they had visiting it last time. It’s a great means of fostering and retaining customer loyalty. Using a webmail client for WordPress websites can make the process of establishing an email marketing strategy smooth and simple. 

Expert tip:

Master email marketing: Email is a powerful tool for driving website traffic and keeping customers engaged. 

• Build an email list by offering valuable content or incentives. 
• Send personalized, engaging emails with links to relevant blog posts, new product announcements, or exclusive offers. 
• Segment your list and tailor messages to specific groups. 
• Optimize emails for mobile devices since many people check email on smartphones. 
• Analyze campaign metrics to refine your strategies and improve engagement rates. 

Linkedin: Rabea Elia

Social media. Not just a buzzword for the 21st century, but an all-powerful demigod ruling the metaverse with an iron fist. Or something like that… Either way, social media is a powerful tool and can be a powerful ally. If you know how to utilize it.

Over half of the entire world’s population are considered active social media users, meaning that no matter who your intended audience is, or wherever your preferred market may be, social media is one of the best ways to connect with it. 

Use Digital Ads to Promote Your Site

Lastly, there are always good old-fashioned ads. Digital ads are literally everywhere: crammed into YouTube videos, posted on Instagram feeds, down the sidebars of website pages, on Google SERPs; the list goes on. And the beauty of them, from a digital marketer’s standpoint, is that they aren’t targeted randomly, like physical billboard advertisements, for example. 

By utilizing user data collected by search engines and websites alike, digital ad agencies can push your digital ads in the direction of your target audience. The more niche and appealing your ad, and the more relevant the platform(s) you choose to host it on, the higher the CTR (click-through rate) and the more traffic you get to visit your website.

Conclusion

Knowing how to get traffic to your website is fundamental to making your voice heard above the noise of today’s international internet community. And whilst increasing traffic to your website may seem daunting at first, the steps to building that organic audience – once broken down into our 14 tips – are more than manageable. 

To recap, if you want to drive more traffic to your website, you need to create quality content, develop a winning SEO strategy – including optimizing the UX of your site, as with WordPress hosts like WPX – utilize social media marketing, email marketing, digital ads, and guest blogs. Do all that, and watch your website’s traffic begin to soar!