WooCommerce vs Shopify: Which Is Better? (2024 Comparison)

Two e-commerce platform titans dominate the online store space: WooCommerce and Shopify. And for a good reason: they both offer powerful features to help build and grow thriving e-commerce businesses.

But which one is the right fit for you? It’s not always an easy decision to make, especially with both platforms constantly evolving and improving.

This comprehensive comparison will pit WooCommerce against Shopify and explore the two major contenders’ strengths, weaknesses, and differences. It will give you the lowdown on which one will help you crush your online store goals.

Shopify vs. WooCommerce Features Quick Comparison Table

Initial Setup Cost$0 (Open Source)$29 (Basic Plan)
Themes Available1,500+160+
UptimeVaries (99.95% with WPX)99.99%
ScalabilityVaries depending on HostingNeed to Upgrade to more expensive plans.
SEO ToolsExtensiveGood
Hosting ProviderSelf-HostedShopify Hosted
Blogging CapabilityStrongBasic
Customer SupportVaries (24/7 & 30-second average support response time with WPX)24/7

Overview of WooCommerce

Since its launch in 2011, WooCommerce has been a major player in the e-commerce world. This open-source plugin has powered over 6.6 million online stores, accounting for a staggering 7% of global online sales.

What Is WooCommerce?

In a nutshell, it’s a customizable e-commerce plugin built for WordPress websites. It transforms your humble WordPress site into a full-fledged online store, complete with all the bells and whistles you need to sell products and process payments like a pro.

Main Features and Benefits

WooCommerce comes packed with a bevy of features and benefits that make it a go-to choice for online entrepreneurs:

Flexibility and customization

You can customize your WooCommerce store to your heart’s content. It seamlessly integrates with your existing WordPress theme, and you can tweak every aspect of your store’s design and functionality to match your brand’s unique style.


As an open-source plugin, WooCommerce is free to download and use. You’ll only need to shell out for hosting, a domain name, and any premium extensions you fancy. This makes it a budget-friendly option for small businesses and startups looking to dip their toes into e-commerce.


Since WooCommerce integrates with WordPress, you can use the platform’s built-in SEO features to help your products rank higher in search engine results.

Who Should Use WooCommerce?

WooCommerce is a great option for a variety of business types, but here’s a breakdown of who might benefit the most:

Budget-Conscious Entrepreneurs: WooCommerce is a cost-effective solution since it’s free to use, with expenses only for hosting, domains, and optional premium plugins or themes.

Existing WordPress Site Owners: If you already have a WordPress site, WooCommerce is a natural extension. You can add e-commerce capabilities without switching platforms.

Content-Driven Businesses: Since WooCommerce makes use of WordPress’s powerful content management system (CMS), it’s perfect for businesses that rely heavily on content marketing, such as blogs, tutorials, and informational websites.

Web Developers: WooCommerce’s open-source nature gives developers full access to the source code, making it ideal for building highly customized solutions.

Tech-Savvy Entrepreneurs: If you’re comfortable with some technical aspects of web management, WooCommerce has the tools to create a highly personalized e-commerce experience.

Entrepreneurs Who Want to Own Their Data: Since WooCommerce is self-hosted, you have complete control and ownership of your store’s data.

Overview of Shopify

Shopify predates WooCommerce as an eCommerce platform by a number of years, first appearing in marketing in 2006. 4.8 million online stores use Shopify.

What Is Shopify?

Shopify is a cloud-based eCommerce platform. It includes a storefront, inventory management, payment processing, and shipping tools, all neatly packaged in one user-friendly online store.

Main Features and Benefits

Shopify comes loaded with an impressive array of features that make it a top choice for online merchants:

All-in-One Solution

One of Shopify’s standout features is its comprehensive, all-in-one approach to e-commerce. From website hosting and store design to inventory management, payment processing, and shipping, Shopify has everything you need to run your online business smoothly.

This integrated ecosystem eliminates the need to juggle multiple platforms or worry about compatibility issues, saving you time and headaches.

Marketing and Sales Tools

Shopify offers a range of built-in marketing and sales tools to help you grow your business. You can easily create and manage discount codes, set up abandoned cart recovery emails to recapture potential sales and integrate them with popular social media platforms to reach a wider audience.

Who Should Use Shopify?

Here’s a look at who would benefit most from using a Shopify store:

Entrepreneurs with No Coding Experience: Shopify’s strength lies in its user-friendly interface and drag-and-drop functionality. Those with limited technical knowledge can easily set up and manage their store.

Businesses Looking for a Quick Launch: Shopify offers a streamlined setup process to get your store up and running quickly.

Brick-and-Mortar Stores Going Online: If you have a physical store and want to expand your reach by selling online, Shopify’s Point of Sale (POS) system can sync your offline and online sales, making it easy to manage your business across multiple channels.

Feature Comparison

Ease of Use

Both WooCommerce and Shopify are relatively intuitive to use, even for those new to running an online store. However, Shopify has a bit of an edge here, especially for complete beginners. It offers a simple, step-by-step process for getting your store up and running quickly.

WooCommerce is by no means difficult to learn, though. Plenty of follow-along tutorials on YouTube and other resources can show you the ropes. While WooCommerce may have a slightly steeper initial learning curve than Shopify, its flexibility means it can open up more opportunities for your store in the long run as your business grows and your needs evolve.

So, in terms of ease of use, Shopify is the winner for those who want to get selling quickly with minimal fuss. At the same time, WooCommerce rewards those willing to invest a bit more time upfront to take advantage of its greater customization potential.

Design and Themes

When it comes to the look and feel of your online store, both WooCommerce and Shopify offer a range of free and premium themes to choose from. However, the selection differs quite significantly between the two platforms.

Shopify provides around 100 theme options, including free and paid choices. The themes are easy to customize using the platform’s built-in drag-and-drop editor.

In contrast, WooCommerce benefits from its integration with WordPress, which opens up access to a vast library of themes. There are thousands of options available, both free and premium, giving you much greater choice in terms of design.

These themes come from various third-party developers and marketplaces, so the quality can vary. However, the sheer number of options means you’re more likely to find a theme that closely matches your brand’s style and requirements.

Pricing and Costs

The big difference between the two lies in their pricing structures. WooCommerce, as a plugin, is free to download and use. That’s all well and nice, but there’s not much you can do with it unless you pay out a little money. At a minimum, you will need hosting and a domain. From that baseline, there are many options for free or premium themes, as well as paid and free plugins to enhance your site’s functionality.

You’ll also need an SSL certificate for secure transactions. Some hosting providers, such as WPX, will provide this for free. A domain will likely cost around $10-$20 a year.

If we take WPX hosting as an example, plans for 1 WooCommerce store start at $29.17 per month. For three sites, it’s $62.50; for five, it’s $125 monthly. All come with 30-day money-back guarantee.

On the other hand, Shopify operates on a subscription model with three main plans: Basic Shopify at $29 per month, Shopify at $79 per month, and Advanced Shopify at $299 per month when paid yearly. Each plan is for just one site but comes with increasingly advanced features reflected in the price. Shopify offers a free 3-day trial, and you can also test it out for a month at $1. As with WooCommerce, there are free and paid apps to extend your store’s capabilities.

Shopify provides a free SSL certificate for your store and a free myshopify.com domain name. If you want your own branded domain, it will cost $14 yearly through Shopify. You can link it to your Shopify store if you have purchased it through another domain provider.

Payment Options

Both WooCommerce and Shopify offer various payment options to cater to different customer preferences and business needs.

WooCommerce generally has lower transaction fees and doesn’t charge additional fees for using third-party payment processors. It’s more hands-on than Shopify, so you’ll be responsible for setting up and managing these integrations yourself.

Shopify’s approach to payment processing is more user-friendly, with everything managed within the platform. However, you may face higher transaction fees, especially if you opt for a third-party payment provider.

WooCommerce Payment Options

WooCommerce Payments: This is WooCommerce’s native payment processor, which allows you to accept credit cards, debit cards, and local payment methods directly on your site. Transaction fees start at 2.9% + $0.30 per transaction for U.S.-issued cards.

PayPal: WooCommerce integrates with PayPal, allowing you to accept customer payments worldwide.

Stripe: This popular payment gateway is also available on WooCommerce, enabling you to accept credit card payments directly on your site.

Other payment gateways: WooCommerce supports a wide range of other payment gateways, including Amazon Pay, Square, and Apple Pay, among others. Fees for these gateways vary.

Shopify Payment Options

Shopify Payments: This is Shopify’s built-in payment processor, which allows you to accept credit cards, debit cards, and other payment methods directly on your site. Transaction fees are 2.9% + $0.30 per transaction for online credit card payments.

Third-party payment providers: Shopify integrates with over 100 third-party payment providers, including PayPal, Stripe, Amazon Pay, and Apple Pay. Transaction fees for these providers vary, and Shopify charges an additional fee of 0.5% to 2% per transaction, depending on your plan.

Manual payment methods: Shopify also accepts manual payment methods, such as cash on delivery, bank transfers, and money orders. There are no transaction fees for manual payments.

Search Engine Optimization

SEO is crucial for driving organic traffic to your online store from search engines like Google. By optimizing your site’s content, structure, and technical elements, you can improve your rankings in search results and attract more potential customers to your store.

Both WooCommerce and Shopify deliver a solid foundation for SEO, but WooCommerce has an edge due to its integration with WordPress and the wide range of SEO plugins available.

Hosting also plays a part in this if you are running a WooCommerce store. Fast, reliable hosting with good server response times can improve your site’s loading speed. Google has indicated that site speed is one of the signals used by its algorithm to rank pages. Therefore, choosing a high-performance hosting provider such as WPX is a must.

Customer Support

WooCommerce Customer Support

Community support: WooCommerce has a large and active community of users and developers. On the WooCommerce forums, WordPress.org forums, and various online communities, you can find answers to many questions and get help troubleshooting issues.

Documentation: WooCommerce provides extensive documentation, including guides, tutorials, and FAQs, to help you set up and manage your store.

Paid support: If you need more personalized assistance, WooCommerce offers a premium paid support package at $150 Per month

Third-party support: Many WooCommerce theme and plugin providers offer their own support services, which can be a good option if you’re using their products.

Managed WooCommerce Hosting sites: Some of the higher-quality hosting providers have highly trained dedicated support teams available if you run into trouble with your WordPress website. At WPX, we have one of the fastest response times on the market. Our customer support team will typically respond in less than 30 seconds and, in most cases, resolve your issues on the initial call.

Shopify Customer Support

24/7 support: Shopify features round-the-clock 24/7 customer support. You can reach out to their support team via live chat, email, or phone at any time, and they’ll be there to assist you.

Help Center: Shopify’s Help Center is a comprehensive resource featuring articles, tutorials, and guides covering various aspects of setting up and running your store.

Shopify Community: The Shopify Community is a platform where you can connect with other Shopify users, ask questions, and share knowledge.

Shopify Experts: You can hire a Shopify Expert if you need more specialized assistance. These certified professionals can help with store setup, design, development, and marketing.

Pros and Cons 


Free, open-source plugin with no monthly feesSteeper learning curve compared to Shopify.
Highly customizable, with access to the source code and a large library of themes and pluginsWooCommerce itself has fewer built-in features than Shopify.
Lower transaction fees compared to Shopify, especially when using third-party payment gatewaysPotentially slower loading times, depending on your hosting.
You have complete control over your store’s data and hosting, unlike Shopify’s closed system.Limited customer support options.
Strong SEO capabilities through WordPress, helping products rank higher in search engine results.Must arrange own hosting.


Requires minimal technical skills for setup.Limited customization options compared to WooCommerce
24/7 dedicated support.Higher transaction fees, especially when using third-party payment gateways
Shopify’s POS system enables seamless integration between online and offline sales.Monthly subscription costs can add up, particularly for stores with lower sales volumes.
Built-in features for SEO, marketing, and analytics.Locked into Shopify’s ecosystem, migrating to another platform can be difficult.
Scalable plans for businesses of all sizes.Less control over your store’s data and content compared to self-hosted solutions

Other Options

While WooCommerce and Shopify are two of the most popular e-commerce platforms, they’re not the only options available. You might consider exploring other alternatives:

Magento is another open-source e-commerce platform particularly well-suited for large-scale businesses with complex requirements. To learn more about how Magento compares to WooCommerce, check out our in-depth article: WooCommerce vs Magento.

BigCommerce is a hosted e-commerce solution with comprehensive features and tools for building and managing online stores. It offers a user-friendly interface and a wide range of integrations. For a detailed comparison, read our WooCommerce vs. BigCommerce guide.

Wrapping Up

So, to answer the question of which is better, ultimately, there’s no right or wrong choice between the two platforms. 

When making your decision, consider your long-term objectives and not just short-term convenience. As your business grows and evolves, you may find that one platform suits your needs better than the other.

If you’re interested in exploring either platform, both offer a way to test them out before committing. Shopify has a 30-day trial period for just $1, allowing you to experience the platform’s features and functionality first-hand.

For those considering WooCommerce, WPX’s Managed WooCommerce Hosting includes a full refund within the first 30 days of signing up, no questions asked. This gives you an opportunity to set up your store and evaluate whether WooCommerce is the right fit for your business without any financial risk.

Whichever platform you choose, remember that success in e-commerce requires continuous learning, adaptation, and growth. Be prepared to invest time and effort into optimizing your store, marketing your products, and providing excellent customer service. With dedication and the right tools at your disposal, you can build a thriving online business on either WooCommerce or Shopify.

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Vladimir Nenkovski
Vladimir Nenkovski

Vladimir is the lead of the WPX WooCommerce project. His long journey as a Technical Support Team Manager introduced him to all kinds of WordPress and WooCommerce services and their impact on your website. If there is a solution to a better performing website, he will find it.

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