Spamming prospects with one pitch after another is no longer effective. What’s required is more sophisticated prospecting and engagement methods.

The good news is that there are many effective ways to increase the number of leads and subsequent conversions. According to lead generation statistics, 86% of B2B firms use their website as a primary source of lead generation, but that’s not the only way forward for your SaaS business. 

In this post, you’ll find a selection of the top SaaS lead generation and conversion tips to choose from. 

Benjamin Waugh

Digital Marketing Manager at Vevox

Twitter: @BenWaugh4

LinkedIn: Benjamin Waugh

Sometimes… Less Is More!

If you are running a digital campaign now or have a landing page to entice leads to download or submit form… think about how many steps you are asking them to go through? Is your messaging clear? Think about using no navigation landing pages that only give the user one decision to make, download the content or leave. If you make it enticing and easy enough, they will be tempted to submit… give way too many CTA options, ways to navigate your site or content… then ultimately, you can let them get distracted in the most crucial time.

Sawaram Suthar

Founder at TheNextScoop

Twitter: @sawarams

Focus on SEO and Build a Go-To Community

I would like to suggest two major methods to help you generate more leads and increase conversion. 

• Focus on SEO: you can optimize on-page for your all web pages with focused keywords and real-user context. If you’re building something for DevOps, you need to choose keywords accordingly and add some of the known terminologies so people can easily find your product. Creating long-form content with keeping in TOFU,  MOFU and BOFU would be helpful. 
• Build a go-to community: this is not new, but people are still struggling with it because they either didn’t take it seriously or are unable to achieve it. You can create a community by focusing on your industry or solutions niche rather than common. Then, you can invite and onboard real-time users in the community and listen to their problems. You can create a great user list by understanding their problem and providing them with optimum solutions. 

Suraj Kr. Prakash

Founder & Author at Dhandho Karo

Using Case Studies to Generate Leads 

Using case studies to generate leads can be very powerful. It works a little like social proof and enables the prospect to visualize themselves using the solution. It can also make it easier to envision the product or service in action, in real life, which can be a powerful motivator.

Case studies work particularly well for more complex products or services. Where descriptions and marketing material may fail to effectively communicate, being able to show and tell with a case study can overcome that.

It’s one reason why case studies have been around for so long. They have the unique ability to show the prospect how a solution works rather than just telling. This can be all that’s needed to turn a prospect into a qualified lead. That’s a very effective marketing technique!

Ilija Sekulov

Marketing & SEO at Mailbutler.io

LinkedIn: Ilija Sekulov

Clear Understanding of Your Target Market

In order to generate leads for your SaaS company, you need to have a clear understanding of your target market and what they are looking for.

Once you have this information, you can create content that resonates with their needs and pain points. Additionally, it is important to make sure that your website is optimized for lead capture. 

This means having forms that are easily accessible and visible, as well as providing valuable content in exchange for contact information. 

Once you have captured a lead, it is then essential to convert them into a paying customer. To do this, you need to provide them with a great user experience and continue to deliver value at every stage of the customer journey. 

By following these tips, you can ensure that your SaaS company is generating and converting leads effectively.

Omar Nasif

Chief Marketing Officer at Groupboss

Twitter: @OmarNasif14

LinkedIn: Omar Nasif

Generate Leads from Your Community

It’s now easy to generate leads from communities like Facebook groups.

If you have a SaaS product or planning to start one, do not forget to create a community based on your audiences. Facebook groups can be the best option to create a community for free. To screen the new members, set membership qualifying questions. Review the answers and approve the members. Do not forget to save the answers and generate leads. If you are asking for an email address in any of their membership questions, that will give you extra benefit for lead generation.

This is one way to generate leads from Facebook. There are many other options to generate leads from social media. Just remember, social media exposure of your SaaS will help you to get leads and grow faster. 

Johannes Karjula

Co-Founder and CEO of Trustmary

LinkedIn: Johannes Karjula

Showcase Your Previous Happy Customers

People are more likely to convert when they see that you are trusted by other people like them. Direct referrals are of course the most effective, but often spontaneous. Two people come together, discuss a problem, find out that they have had the same problem, and exchange solution ideas.

In order to grow and build trust faster, we need to replicate this situation digitally. When a visitor lands on your website, showcase your happy customers through testimonials and reviews. This way the new potential customers can immediately see that you can help them, too. There are many software tools that help you to automate this process.

Aaron Gray

Managing Partner at NO-BS

LinkedIn: Aaron Gray

Call to Action More Persistently

To generate and convert a qualified lead, you should have a compelling call-to-action strategy for your ads as well as landing pages. While encouraging people to buy your product or service, don’t be afraid to insist on a purchase in your calls-to-action (CTAs) and make them sound highly persuasive.

Tactic-driven CTAs can help you make your targeted customers click the button and that can translate to revenue growth. 

Importantly, you should mind the color for your CTA buttons. Colors influence site visitors’ behavior and can improve your conversion rates dramatically. For example, a red CTA button may turn more page viewers into customers than a green one.

Use the most effective words and convincing call-to-action phrases to maximize conversions:

• Join free
• Get x% off
• Buy now
• New __
• Never miss __
• Get started, etc.

Sam Pelton

Content Director at Mobile Text Alerts

Twitter: @MobileTextAlert

LinkedIn: Sam Pelton

Be a Conversion Copywriter

Copy is crucial.

This is true for emails, landing pages, ads, or whatever other medium you use to convert and generate leads.

You can’t just throw some copy together and hope it sticks.

Think of your copy as an online salesperson. You need it to be convincing and persuasive. But not salesy and pushy.

So you need to know your audience’s problems, desires, and needs. And you need to speak to that in every piece of sales copy you write.

You need to be immersed in the voice of your audience by poring over survey results, support conversations, sales demo recordings, and personal interviews.

Then you’ll be able to use that data to really speak your audience’s language and write copy that truly converts.

So be intentional about every single page, email, and ad. Test different types of copy and see what connects with your audience.

Be a conversion copywriter.

Bhujal Patel

Founder and Operator at MyDigitalKube.com

Twitter: @bhujal_patel

LinkedIn: Bhujal Patel

Create More SAGE Lead Magnets

Start with 4 key pain points that your customers are experiencing then going to be potentially searching for a solution or introduced to your industry.

1. Short: Even though you have high perceived value in your lead magnet, do not create long videos and ebooks because people coming to your website don’t even know who you are. Create
something that is short, focused, and easy to consume.

2. Actionable: When your leads consume this information, it needs to be actionable so that they get a quick result. If you can make that promise in the headline, you’ll get a lot of options.

3. Goal Oriented: Make your lead magnets focused on specific outcomes that your customers have a desire to achieve.

4. Easy: If you can help a person identify a pain, get them to exchange their contact information for your document, and get them a result at the end, you’ll be the winner. They will subscribe to you.

James Angel

CO-CEO at dyl.com

Twitter: @DYL

LinkedIn: James Angel

Create Short Forms

Forms are key to B2B companies. Whether or not you’re at the beginning stages or you’ve been in business for years, almost every B2B company uses forms as their main bread and butter.

However, what a lot of managers and directors don’t understand is that asking professionals for too much information can turn them off from filling out a form.

Your data capture should be a quick and simple process. We’ve tested forms on over 1600 websites, and we’ve noticed that adding 1 form field equates to losing 15% of your leads.

So when a new lead fills out a form, you should capture basic information.

Your sales team can then continue the qualification process and find out any other information that’s important to the sale.

Jason Parms

Customer Service Manager at SSL2BUY

LinkedIn: Jason Parms

Create a Conversion-Optimized Homepage

Your website homepage is the face of your vision and your dedication to your business. It is the primary thing a customer sees when he/she lands on your website. Here, you can impress your customers and drive them ahead on your website. Therefore, what could be required stuff you can add to your homepage?

• Make a tagline for the product’s advantage.
• Customers should know about your product when they land on your website. How your product will be beneficial to customers?
• Also, place Buy Now, and Free Trial buttons to attract customers. It will clear their doubts about your products.
• Add the number of satisfied customers, total countries you served, and different brands on the homepage.
• A web page should have customer testimonials and a few case studies.
• A short duration product video will also do a good job.
• If a customer wants to know about the company then, place the About US page, contact details, and pricing link.

Patrick Herbert

Founder of Singularity Digital Marketing

Twitter: PatrickHerbert0

LinkedIn: Patrick Herbert

Iterate to Better Converting Blogs with Ads

If you’re creating pages that you want to convert but you’re unsure how they’ll do then try testing them using Google Ads. Spending hours crafting and designing the perfect page and assets for a blog post or landing page and then just waiting weeks/months for it to get enough traffic to convert doesn’t make sense. As a SaaS you need to cut the curve to growth.

Instead of the publish and wait method choose 3-5 relevant keywords for that page and set up a new campaign in your Google Ads account. Commit to a 1-2 week test and bid as high as you can on those keywords. If the page converts, you have positive feedback and can stop the campaign. If it doesn’t convert, assess why you think that is, make some changes and then try again.

Paul-Louis Valat

Traffic Manager at Plezi

Twitter: @PaulLouis_Valat

LinkedIn: Paul-Louis Valat

Sponsoring Targeted Newsletters to Generate Leads

Whether it’s to promote a product, an offer or a lead magnet, newsletter sponsorship is a great way to reach an engaged audience. Because of their format, newsletter creators must rely on their community to spread word of mouth. This constraint allows them to build a loyal reader base, who will pay attention to the author’s recommendations, sponsored or not. Newsletters are also a good lever to enter a new market, since you are validated by someone already established on this market.

To find a newsletter that fits your niche, you can either do a search on Google or social media, or use a marketplace like Swapstack. Newsletter ads typically consist of a visual, a headline, a short description and a CTA. Use this short space wisely, as you want to quickly gain the reader’s interest and redirect them to a more detailed landing page.

Since 2022, I’ve worked with 24 different newsletters and learned that :

• It’s affordable: about $250 for a newsletter with less than 10,000 subscribers
• It’s effective: I generated 162 new users for my freemium SaaS with a cost per lead of $52.

It’s also very quick to set up and newsletter creators are often transparent about their audience and numbers. So if you want to try it for yourself, there is very little risk!

Trevor Hatfield

Founder at Inturact

Twitter: @trevorhatfield

LinkedIn: Trevor Hatfield

Create Free Tools

You can create and rank other types of content in addition to written content to generate leads — free tools. If your business offers software as a service (SaaS), this is particularly effective. Reduce the features of your paid tool and make it available for free. You can be certain that if someone is using it, they are the best leads. 

If you don’t want to offer a sneak peak of your tool for free, you can create savings calculators. Your free tool should be good enough to do one or two promised jobs and help the user but remember to add a call-to-action (CTA) to motivate those who want more to sign up.

Jamie Cheung

Marketing Associate at SleekFlow

LinkedIn: Jamie Cheung

Comment Auto Reply on Facebook and Instagram

What’s your strategy in capturing your customers’ attention and getting noticed? Is it possible to build a following and engage them without spending a lot of money on sponsored or paid marketing campaigns?

We can confidently tell you that it’s possible by using the comment auto reply tool that helps you interact and extend your target audience consistently. Comment responses are intimately associated with the algorithms of Facebook and Instagram, which are designed to bring greater organic impressions and reach when a post has active engagement. They not only make your followers feel heard, but they also boost the reliability and prominence of your brand.

Surya Biswas

Founder of Bloggingrico

Twitter: @SamratSuryabr

Turn Product Into Valuable Leads

Your software product is your most important lead generation asset as a SaaS company. People are constantly seeking their benefits. You have made a converting product; they will buy; otherwise, it’s your big mistake if you are not working on your product.

Offering a valuable tool for free to grab the leads and then using cross-selling campaigns to promote paid products: we already know this. But have you checked your copy?

Because page copy is the most important element for a lead generation page, starting from the top (first line), you have to convey your message in a way that inspires action.

Probably, you are selecting pricing points as per your wish. Most probably, you will use less pricing than your competitors. Do you think it’s all? Shortly, no.

List your premium features in the free list and charge for usage instead. Think twice about this hack.

Armando Hysenaj

SEO Manager at Windsor.ai

Twitter: @hysenaj_armando

LinkedIn: Armando Hysenaj

Implement Cold Email Outreach to Generate More Leads

Email outreach is one of the best marketing channels if it’s done right.

With more than 4.26 billion email users worldwide you can almost reach out to all your potential prospects.

Some tips to get the best results from your cold outreach:

• Focus on understanding your audience.
• Warm up your email to avoid spam.
• Personalize as much as you can your email templates.
• Keep it short and use simple language.
• Send 1-2 follow-ups.
• Use catch subject lines with emojis.
• Provide value.
• Clearly state the purpose of reaching out.
• Add an email signature.

Asif Khan

SEO Executive at Second Phone Number App

LinkedIn: Asif Khan

Use VoIP System to Increase Conversions Rate

Waiting for the client to reach out to the businesses is a 50-50 chance of conversion and to increase the conversion rates Big SaaS companies who are doing business worldwide with their customers use VoIP technology. With Virtual Phone Numbers, these companies contact their customers who have filled the signup forms with all the details like phone numbers.

Through VoIP numbers, anyone can reach out to their customers sitting anywhere around the world and can discuss their products, and can know the customer’s requirements vocally. It is a much more cost-effective method and drives positive impact on the customers.

Hunter Branch

SEO at Writesonic

Twitter: @ranktree

LinkedIn: Hunter Branch

Utilize AI to Produce More Content Faster

Just about everything in marketing comes down to content–having great content on multiple platforms where your target customers are. But creating all that content takes tons of time.

Nowadays, people are utilizing AI writers to drastically reduce the time it takes to create everything from social media to blog content. And learning how to use one to research, outline, and even write first drafts of your content can help you truly achieve the goal of being “everywhere all the time.”

Conclusion

When it comes to generating leads and conversions for software companies, a priority should always be generating high-quality leads. These are more likely to become and remain your customers.

Now you’ve got some ideas it’s possible for your lead generation strategy to become the game-changer it’s meant to be.

Read more B2B Lead Generation Ideas and 15+ SaaS Growth Hacking Strategies

In the following post, the veil is going to be pulled back and you’ll find out how you can make growth hacking work for your business. Leverage what you learn and you’ll be able to achieve quick, measurable, and hopefully sustainable growth for your own SaaS brand. Let’s face it, there are over 10,000 private SaaS companies, so you’ve got to do everything you can to stand out from the crowd.

Here you can check out effective growth hacking tips I got from both experts & starters.

Kashyap Trivedi

Growth Marketer at Salesmate

Twitter: @harf13594

LinkedIn: Kashyap Trivedi

Create a truly useful onboarding sequence

Companies constantly experiment with the way they communicate with their customers or future customers. In marketing experiments, companies usually found that the onboarding sequence has an amazing impact on trial to paid conversion rates.

The logic is quite simple. If prospects hit on the “Try Now” button, somehow your copywriting or targeting is working. Cheers to that.

But you have to impress them with your product now. No matter how experienced users are, they are new to your platform. You’ll miss out on an amazing opportunity to impress trial users with your product if you don’t provide them with all the things they “might” need.

They might not need your support articles, videos, or resources. That simply doesn’t mean you shouldn’t provide.

Usually, at Salesmate we send over 4-6 emails to new users over the period of 15 days to show how Salesmate is useful for their business, and this strategy works for us. You can check out our drip email templates in the reference.

Learn more: [FREE] 19 Drip email campaign templates you can steal right now!

Jae Jun

Founder of Gorilla ROI

Twitter: @jae_jun

LinkedIn: Jae Jun

Create a page of stats relevant to your industry

People love reading data-driven posts and bigger news outlets are also inclined to link to a data dedicated page. If your industry is related to social media, a page could be created showing the number of social media users per platform, the engagement rate of each platform, the growth of each platform, the strengths and weaknesses of each social platform, and so on. If your SaaS is in the real estate industry, a page describing the growth of the current market, and the number of homes sold, pending, open per market will bring a high level of links, interest and traffic which can be converted into sales.

Below you can learn more about our approach to growth hack links, traffic and sales.

Learn more: Giving Away Free Amazon Seller Templates

Rakesh Sharma

Product Marketer of Scalefusion MDM

Twitter: @rrakesharmaa

LinkedIn: Rakesh Sharma

Upscale Your Customer Service with Chat-based Support

The SaaS industry is no more just about products and services, it is also about exceptional customer support. Scalefusion offers live chat support on the product dashboard and on the website and has experienced over 60% improvement in sales ever since.

Here’s how you can extend customer support simply & effectively:

1. Live chat-based support made available on the dashboard: Extend an option for your users to get in touch with your support team straight from the dashboard. Enabling chat-based live customer support from the product dashboard is a great way to resolve queries faster and help your customers in real-time.
2. Intercom-based customer engagement on the website: Integrate intercom-based chat support on your website to help your potential customers find what they need. You can easily assist your website visitors with any particular features that they are looking for in your product.

Learn more:  Top-5 Tactics That Can Guide You in Your Remote Transition

Anton Liaskovskyi

CEO of AdPlayer.Pro

LinkedIn: Anton Liaskovskyi

Unlock incremental revenue by launching a Reseller Program

Many SaaS businesses, particularly those working in the B2B segment, may find it rewarding to explore incremental revenue opportunities by offering their technology as a white label solution for enterprise partners.

More importantly, launching a SaaS Reseller Program can become yet another valuable revenue source for digital companies, e.g. in the advertising tech niche. Namely, the acquisition of reputable reseller partners can potentially help scale their business without excessive spending of their operational and financial resources.

Max Benz

Co-Founder of BankingGeek

LinkedIn: Max Benz

Send a lot of cold emails

One of the most effective growth hacking tools in your toolbox is cold email outreach.

Cold email outreach is the process of contacting potential customers who have had no previous interaction with your brand. It’s a great way to generate leads and build relationships with people who might be interested in your product or service.

Here are a few tips to crush it:

1. Do your research. Before you start reaching out to people, take some time to research your target audience.
2. Keep it short and sweet. When you’re writing cold emails, less is more. Get to the point quickly.
3. Personalize your messages. Generic emails are more likely to be ignored, so take the time to personalize each message you send. Include the recipient’s name and address them by their title (e.g., “Dear Mr. Smith”).
4. Use a strong call to action. Make it clear what you want the recipient to do after reading your email (e.g., “Click here to learn more about our product”).
5. Test, test, test! Try different subject lines, formats, and strategies to see what works best for your audience. A/B testing can be extremely helpful in this process.

Learn more: Cold Email Outreach Guide (incl. Tools, Templates & Strategy)

Omer Usanmaz

CEO and Co-Founder of Qooper Mentoring & Learning Software

Twitter: @qooperio 

LinkedIn: Qooper

1. Offer free trials or discounts. Offer free trials or discounts to entice people to try out your product. This is a great way to get more people interested in what you have to offer. In addition, you can offer discounts for users who sign up for a longer period of time.
2. Create valuable content. Make sure that the content you’re creating for your website is valuable and interesting. This will help attract more visitors to your site and help them learn more about what you have to offer. In addition, this can also help convert visitors into paying customers.
3. Make your product easy to use. If people can’t figure out how to use your product, they’re not going to want to continue using it. Make sure that your user interface is intuitive and easy to use. In addition, make sure that your product provides value that people will want to use.

Narek Vardanyan

CEO at The Crowdfunding Formula

Twitter: @narekvar

LinkedIn: Narek Vardanyan

1. Hacks to Advertise on Snapchat, Pinterest and Twitter. Google and Facebook offer great targeting options, but you can’t do cold targeting on other platforms like Snapchat, Pinterest, and Twitter. They don’t collect that much information from their audiences but it doesn’t mean that you should ignore them. You can work with them with this retargeting growth hack: embed the pixels of other social media sites on your landing page. Drive cold/relevant traffic from Facebook and retarget them on Snapchat, Pinterest, Twitter, and even Reddit. Create custom ads tailored to the platform’s preferences and target it to your very relevant custom audience.
2. Include the Most Important Info of Your Email in the P.S. This is a very useful growth hack that you can use in cold emailing: if you have an important sentence that should be read, add it as a P.S. Journalists and other people, having crowded inboxes, quickly scan the email before reading it all. And guess what? They all pay attention to the sentence starting with P.S. P.S. So, write your strongest CTA or most important benefit here.

Rod Austin

Marketing Director at Localize

Twitter: @Localize

LinkedIn: Localize

Adapt your product or service to a new market

As your SaaS business grows, you may find that you need to expand your audience and increase revenue through localization. This means adapting your product or service to appeal to a new market, often with a different language and culture. For example, native Chinese speakers comprise 15% of internet users, but only 2% of online content is in Chinese. What an opportunity to capitalize on!

Localization can be a great way to reach new customers and grow your business. It can also be expensive and time-consuming without the right tools, so you’ll need to make sure that it’s worth the investment. Before you start with localization, do some research to determine whether there is a viable market for your product or service in the target region.

Once you’ve decided to move forward with localization, you’ll need to decide how best to adapt your product or service. The most important thing is to make sure that the translation is accurate and culturally appropriate. You may also need to adjust your marketing materials and website to reflect the new market.

If you do it correctly, localization can be a great way to grow your brand, increase your revenue and reach new customers. Just make sure you do your homework first!

Learn more: What is Localization? 

Shubham Agarwal

SEO Specialist and Freelance Link Builder at Nifty

Twitter: @shubh88818

LinkedIn: Shubham Agarwal

Building quality backlinks is more important than quantity

Quality backlinks provide more benefits to organic growth. Always check whether the backlink is adding value to your site or not. If you keep building too many irrelevant links, your site traffic and SERP ranking will not grow effectively. Every backlink should be placed on related articles to add value to the article on which the link is set and it helps you to acquire more target audience.

Key Strategies to Use for Quality Backlink:

1. Gain links from sites with high DR/DA
2. Find competitor’s high-value links
3. Acquire more do-follow links
4. Place links in articles where they add value to readers.
5. The number of inbound links should be more than outbound links

Pratik Dholakiya

Founder of Growfusely

Twitter: @DholakiyaPratik

LinkedIn: Pratik Dholakiya

Focus on Funnel to Develop and Distribute Content 

In the ecosystem where information is in abundance, it’s vital today to growth-hack your way into the noise by researching, developing, publishing, and distributing your content as per the funnel.

Awareness, consideration, conversion, and retention are the four stages of the conversion funnel to educate, entertain, pursue and win your prospects and make them your brand ambassadors by having them for word-of-mouth marketing.

For your SaaS business, determine as per the conversion stage, that a blog post would work; or if your prospect has time-constraint and loves listening to podcast episodes en-route office.

Actionable steps:

1. Find the channel where your customers spend time online
2. See what content format works in that channel (podcast, video, blog post, infographic, etc.)
3. Have a content calendar filled with content pieces for each stage of the funnel
4. Publish regularly
5. Distribute aggressively
6. Repurpose smartly

Learn more: Content Marketing For SaaS: The Definitive Guide 

Kevin Joubin

VP of Growth Marketing at Branded Surveys

Twitter: @BrandedSurveys

LinkedIn: BrandedSurveys

Utilize Market Research Effectively 

One of the best growth marketing strategies is utilizing market research. When it comes to market research, surveys are one of the most commonly used methods. This is because they are a cost-effective way to gather data from a large number of people in a short amount of time. Additionally, surveys can be used to collect information on a variety of topics, including customer demographics, purchasing habits, and brand awareness. You can also get feedback on your products to help improve them.

However, it is important to keep in mind that not all surveys are created equal. In order to get the most accurate and useful data, it is important to create a well-designed survey that asks the right questions. Additionally, you will need to have a plan for how you will reach your target audience and collect their responses.

Teemu Raitaluoto

Founder and CEO at Markettailor

LinkedIn: Teemu Raitaluoto

Name your company same as your website

To achieve extra organic growth and gain passive backlinks from other sites, you can name your business as “yourcompany.com.” When your company is mentioned in the media and elsewhere on the internet, some writing platforms and websites automatically detect your company name as a link and convert it to a link. We used this hack in the early days of Markettailor (we used to be “markettailor.io”) to get a few extra backlinks.

This hack works especially well if you use your domain as your company name on social media platforms because there are a lot of services that automatically scrape that data and save your name as your domain name in their database.

Learn more: What Is Website Personalization 

Victor Hsi

Growth Strategist & Freelance SEO at vctr.co

Twitter: @vctr_co

LinkedIn: Victor Hsi

Exact domain name advantage + SEO

As a SaaS, there are only a few things that can drastically improve your MRR, organic traffic being one of them. As someone who had the struggle of getting traffic after developing an entire product, I find solving the traffic issue at the start of it makes the rest of the business much easier.

All you need is to pick a brand name/domain name that works in your favor.

Most SaaS businesses solve a specific problem that can be narrowed down to 1 keyword seed phrase.

Having that exact keyword seed phrase that your customers are searching for as your domain name, in addition to leveraging the universal practice of using brand names as anchor text i.e brand mentions & owning brandmentions(.)com

We now have an accurate measure of what keywords we can rank for easily on the homepage without additional cost in organic traffic.

As the business grows, more people will link to it organically – securing a moat for your SaaS in terms of free SEO traffic & brand type-ins.

This strategy works well for 1 word domain name too, which often has better search volume, part-keyword/brand matches – meaning your website will be prioritized as it’s included in the keyword people are searching for.

Learn more: Growth Hacking Strategy

Dustin Porreca

SEO & Growth Manager at Elevate Demand

Twitter: @DPCodeMan1

LinkedIn: Dustin Porreca

Implement a Buyer-Led Growth Model

Marketing is no longer about raising awareness and capturing customers under the new Buyer-Led Growth marketing strategy. It’s all about changing people’s minds with your brand story, building urgency, and creating a compelling offer.

Customer-Led Growth centers your brand’s identity, value proposition, marketing strategy, and more around the buyer. You’re primarily concerned with the buyer’s needs and where they are on their journey.

If you give buyers the knowledge they need, they are more inclined to trust you and, as a result, buy from you. This is when users are more likely to contact sales on their own, resulting in a more efficient and productive sales process.

Learn more: Effective B2B SaaS Marketing for Growing Brands 

Karol Andruszków

CEO & Co-founder of BOWWE

Twitter: @karolAndruszkow

LinkedIn: Karol Andruszków

Build Community with Digital Marketplaces

If you’re trying to break through with a product in a hyper-competitive market, you need to find a place/community where your competitors are not so popular or liked.

You can use a web builder that offers such powerful features. If your marketing opportunities are quite small try to find people looking for a better product.

AppSumo, ProductHunt, StackSocial, etc. gather “early-adopters” – people who love innovative products and are willing to pay for them, even if they aren’t error-free yet. They’re professionals who used a huge number of tools and have enormous experience.

We shared the details about our successful campaign on our blog below.

Learn more: How BOWWE Became the Best Website Builder on AppSumo? [Case study + Infographic] 

Santiago Safdie

Marketing Growth Analyst at Invgate

LinkedIn: Santiago Safdie

Linkbuild & Create Content 

Thanks to our large amount of content generated through our blog, we are able to offer reliable sources of information, related to different sites that talk about our content (ITSM).

This is a Win-Win collaboration since the site can generate more interest in its readers by inserting new referral links and it helps us from the Link Building side.

That is why from the Growth team we always focus on generating quality content and having the ability to distribute it.

Learn more: ITSM: The Definite Guide

Ilija Sekulov

Marketing & SEO at Mailbutler

Twitter: @sekulovile

LinkedIn: Ilija Sekulov

VIP mailing list for the Start-Up Phase of a New Service or Product

• Create a VIP mailing list before the launch of your new offer;
• Offer Internet users to join this list via a message published on your social networks;
• Build a solid base of potential customers to create excitement around your new product/service. Registrants will be the first to know about its launch!
• Send Product-specific Emails to Browsing Customers
• Bonus: offer an interesting discount to subscribers (up to -20%) to encourage them to subscribe to your service or buy your product.

Learn more: Best Email Marketing Tips to Boost Open & Clickthrough Rates

Aaron Gray

Managing Partner at NO-BS

LinkedIn: Aaron Gray

Hire a professional outreach manager 

Nowadays, the question “Is cold outreach dead?” causes a  great deal of disputes and controversies among marketing professionals. Unfortunately, there is a tendency for companies not to like ”going cold”, despite the efficiency of this strategy.

It is fair enough to say that the results of a cold outreach campaign are often mediocre, and for the time invested in building a cold email campaign, the juice really isn’t worth the squeeze. However, outsourcing an expert might totally change the perspective.

While email experts understand how to build lists and design campaigns, they can warm even the coldest leads to accelerate growth. Furthermore, as could outreach is a low investment strategy it provides you with a more profound control and opportunities to scale making it a natural fit for growth hacking.

Learn more: Blogger Outreach Best Practices

Conclusion

Now you appreciate there are many ways you can make your service or product stand out it’s time to focus on setting up a growth hacking strategy of your own. Get the recipe right and you’ll be able to tap into new audiences continually and have plenty of opportunities to attract, acquire, and convert them into users.

Dive deeper with Top 19 SaaS Lead Generation & Conversion Tips by Experts and B2B Lead Generation Ideas