![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image18.jpg\")
<\/figure>\n\n\n\nWe built thousands of links<\/a> last year, and it\u2019s amazing to see just how many people skip over the technical and content part of SEO.<\/p>\n\n\n\n So I\u2019m going to show you 7 specific things you can do to start increasing your websites search traffic right now.<\/p>\n\n\n\n If you want to boost your website\u2019s search traffic, it\u2019s crucial to grasp the three fundamental components of Search Engine Optimization (SEO). <\/p>\n\n\n\n These pillars lay the groundwork for an effective online presence:<\/p>\n\n\n\n By strategically improving each of these areas, you\u2019ll witness a surge in search traffic. Now, let\u2019s delve into the specifics of what to focus on within these core elements!<\/p>\n\n\n\n Technical SEO is the foundation for everything. You need to build a solid foundation for success.<\/p>\n\n\n\n There is no point in spending time, effort, or money on link building & content creation if this part isn\u2019t right.<\/p>\n\n\n\n So let me show you 3 things you should implement straight away.<\/p>\n\n\n\n Don\u2019t underestimate the importance of site speed.<\/p>\n\n\n\n Site speed impacts the essential areas of your website:<\/p>\n\n\n\n Bottom line:<\/strong> Website speed can directly affect how much SEO traffic you get, whether visitors like your site and how much money you make.<\/p>\n\n\n\n Pretty important, right?<\/p>\n\n\n\n The good news is that fixing website load speeds is easier than most people think. Just follow the steps below.<\/p>\n\n\n\n Login to Google Search Console<\/a> and click on Core Web Vitals on the left.<\/p>\n\n\n\n This gives you a general overview of your Core Web Vitals for every page on your website \u2013 both mobile and desktop versions. It will tell you how well you\u2019re doing and what pages need improvement.<\/p>\n\n\n\n Now click on the Page Experience tab.<\/em><\/p>\n\n\n\n This report gives you insights into your overall website\u2019s user experience. The goal is 100% desktop and 100% mobile.<\/p>\n\n\n\n So, with the baselines established, it\u2019s time to turn your attention to improving your site speed.<\/p>\n\n\n\n I\u2019ve spent a lot of time testing all possible site speed combinations for:<\/p>\n\n\n\n And while it\u2019s difficult to provide one-size-fits-all advice, nearly everybody needs to integrate these 3 things to speed up their site:<\/p>\n\n\n\n Many hosts, and especially shared hosts overload their servers. These make all of the connected sites slow.<\/p>\n\n\n\n In this case, it might be time to migrate hosts.<\/p>\n\n\n\n I tested 12 popular WordPress hosting services and published the results here<\/a>.<\/p>\n\n\n\n WPX<\/strong><\/a> was the clear winner of my testing.<\/p>\n\n\n\n So, if you are using a slower host, it might be time to consider taking advantage of the free migration service from WPX to speed your site up immediately.<\/p>\n\n\n\n Images have a significant effect on website and page load speeds.<\/p>\n\n\n\n That\u2019s where ShortPixel<\/a> comes in.<\/p>\n\n\n\n Shortpixel is an image compression tool. They offer what\u2019s called Lossy & Lossless Compression.<\/p>\n\n\n\n They also automatically generate the new .webp image file type, which reduces image sizes even further. This is a big win for speed!<\/p>\n\n\n\n What I love about Shortpixel is how they shave up to 80% of file sizes but maintain image quality. Take a look:<\/p>\n\n\n\n Install ShortPixel<\/em><\/a> and enter the dashboard.<\/em><\/p>\n\n\n\n In the GENERAL tab, activate the Lossless Compression option:<\/em><\/p>\n\n\n\n Then, go to the Advanced Tab and scroll down to select the Create WebP images option:<\/em><\/p>\n\n\n\n Next:<\/p>\n\n\n\n Go to Media > Bulk Shortpixel in WordPress and run the bulk optimisation tool to compress all your images<\/em>:<\/p>\n\n\n\n Once done:<\/p>\n\n\n\n Head back to WPRocket > Media and enable this option<\/em>:<\/p>\n\n\n\n At this point, your site load speeds should be soaring.<\/p>\n\n\n\n There is just one more thing to really bring it home\u2026<\/p>\n\n\n\n If your hosting isn’t one that provides their own CDN like WPX<\/a>, you are most probably using Cloudflare.<\/p>\n\n\n\n CloudFlare is an online performance and security company, but we will focus on its performance features.<\/p>\n\n\n\n Sign up. Connect your site. Open the dashboard. Then, the SPEED tab.<\/em><\/p>\n\n\n\n Activate ALL these settings so they look like this:<\/em><\/p>\n\n\n\n You can also activate the Rocket Loader, but if you find something not working on your site, come back here and disable it<\/em>\u2013 sometimes it works, sometimes it doesn\u2019t!<\/p>\n\n\n\n Now, head to the NETWORK tab. Here, you\u2019ll activate these options<\/em>:<\/p>\n\n\n\n That\u2019s it! Your website should have received a significant speed boost.<\/p>\n\n\n\n Once you have integrated these steps, you will have made a HUGE AND IMMEDIATE impact on your site.<\/strong><\/p>\n\n\n\n You will see conversion rates and engagement metrics increase instantly while giving Google more of what it wants<\/p>\n\n\n\n Did you know that displaying popups or lightboxes on mobile devices directly violates Google\u2019s guidelines<\/a>? <\/p>\n\n\n\n It\u2019s crucial not to interrupt users from reading or scrolling through content with such popups. <\/p>\n\n\n\n Surprisingly, many people seek an SEO consultation<\/a> with me while having basic errors on their websites, which often account for 90% of their problems.<\/p>\n\n\n\n Before 2016, Google examined two versions of your site: mobile and desktop. <\/p>\n\n\n\n What does this mean for you? <\/p>\n\n\n\n In short, if your site doesn\u2019t appear and function effectively on mobile devices, it won\u2019t rank well in both mobile and desktop searches. <\/p>\n\n\n\n So that\u2019s what we are going to work on right now!<\/p>\n\n\n\n Google prohibits site owners from displaying popups or lightboxes on mobile devices that obstruct users from reading or scrolling through content. <\/p>\n\n\n\n Google has emphasized multiple times that such intrusive practices are unhelpful<\/a>. <\/p>\n\n\n\n Let\u2019s take a look at an example of what your mobile popup SHOULD NOT look like: <\/p>\n\n\n\n But I have good news for you: <\/p>\n\n\n\n You have more flexibility on your desktop site. <\/p>\n\n\n\n It won\u2019t affect your rankings or SEO. However, if you\u2019re using a mobile popup or lightbox that obstructs content, consider disabling it.<\/strong> <\/p>\n\n\n\n Opt for smaller banners that allow users to interact and scroll freely.<\/p>\n\n\n\n Make sure to review each page to eliminate intrusive popups. Remember that popups can be triggered in various ways, so thorough testing is essential.<\/p>\n\n\n\n Now let\u2019s dive into the second SEO pillar: Content<\/strong>. <\/p>\n\n\n\n Without content, there isn\u2019t traffic so it\u2019s important we give content the respect it deserves.<\/p>\n\n\n\n I\u2019ll guide you on keeping your content fresh effortlessly and optimizing existing content step by step.<\/p>\n\n\n\n Google values well-aged pages that receive consistent updates over time. This signals that the site is actively maintained and its content can be relied upon. <\/p>\n\n\n\n Now, let me guide you through the simplest method to update your content step by step!<\/p>\n\n\n\n Create a list of content that hasn\u2019t been updated in the last 6 months. For each piece, follow these steps:<\/p>\n\n\n\n That\u2019s it! Not too challenging, right?<\/p>\n\n\n\n After refreshing content, re-index it using Google Search Console.<\/p>\n\n\n\n Repeat this step for each updated piece. Typically, it takes 8 to 72 hours for the updates to appear in search results.<\/p>\n\n\n\n I prioritize maintaining fresh content for both Google and visitors. <\/p>\n\n\n\n Here\u2019s my approach:<\/p>\n\n\n\n Remember, staying ahead means consistent content care. Start by listing content due for an update and follow the steps above! <\/p>\n\n\n\n In the past, content optimization was time-consuming and demanded intricate SEO knowledge. <\/p>\n\n\n\n However, today, a plethora of tools eliminate the guesswork.<\/p>\n\n\n\n So today I\u2019m going to show you how we optimise content quickly and which pages you should focus on first.<\/p>\n\n\n\n While optimizing all your content is the ultimate goal, let\u2019s avoid getting overwhelmed. <\/p>\n\n\n\n Here\u2019s what you need to do: <\/p>\n\n\n\n The most important pages are the ones that will directly increase revenue or leads for your business if they break the top 3 on Google.<\/span><\/strong><\/p>\n\n\n\n Pick only 3 of them! Then we\u2019ll focus on optimising those first.<\/p>\n\n\n\n My favorite tool to optimise content is Surfer SEO<\/p>\n\n\n\n Why? Because this tool is simply exceptional<\/em>. <\/p>\n\n\n\n Surfer SEO meticulously analyzes 500x different ranking factors, providing straightforward and actionable recommendations.<\/p>\n\n\n\n If you haven\u2019t been using Surfer SEO to help you optimise your content\u2026<\/p>\n\n\n\n Let me show you how to do it:<\/p>\n\n\n\n First, go to the Audit tool and paste in your page URL. <\/p>\n\n\n\n Then, select your target keyword and country:<\/p>\n\n\n\n Now, check the following reports in this exact order<\/strong>–<\/p>\n\n\n\n Fix all the issues you find and refresh the report: <\/p>\n\n\n\n Next, check the word count section. This will tell you if you need to add (or remove) content.<\/p>\n\n\n\n Refresh the report again.<\/p>\n\n\n\n Lastly, scroll to the \u201cTerms To Use\u201d<\/em> section and focus purely on the \u201cPhrases\u201d<\/em> report.<\/p>\n\n\n\n You can ignore the \u201cWords\u201d<\/em> and \u201cNumbers\u201d<\/em> sections in the \u201cTerms To Use\u201d<\/em> section.<\/p>\n\n\n\n When you\u2019re done, hit the \u201cRefresh\u201d<\/em> button one last time and double-check everything is right.<\/p>\n\n\n\n That\u2019s it! It\u2019s quite easy to accomplish, and in most instances, it involves either rephrasing sentences or making adjustments based on instructions. <\/p>\n\n\n\n Link building is the final pillar of SEO you should focus on and is often considered the most challenging.<\/p>\n\n\n\n If you need help with link building, then you need the help of LinksThatRank<\/a>.<\/p>\n\n\n\n<\/span>7 Ways To Increase Your Search Traffic<\/span><\/h2><\/div>\n\n\n\n
\n
<\/span>1. Technical Improvements<\/strong><\/span><\/h2><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image29.jpg\")
<\/figure>\n\n\n\n<\/span>Site Speed Optimization<\/strong><\/span><\/h3><\/div>\n\n\n\n
\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image22-616x1024.jpg\")
<\/figure>\n\n\n\n<\/span>How To Measure Site Speed<\/strong><\/span><\/h3><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image9-1024x520.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image21.jpg\")
<\/figure>\n\n\n\n<\/span>How To Improve Site Speed<\/strong><\/span><\/h3><\/div>\n\n\n\n
\n
1. Use A Fast Host<\/strong><\/h4><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image5-614x1024.jpg\")
<\/figure>\n\n\n\n2. ShortPixel<\/strong><\/h4><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image13.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image11-1024x468.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image20.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image17.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image32.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image31.jpg\")
<\/figure>\n\n\n\n3. CDN<\/strong><\/h4><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image24-758x1024.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image15-1024x593.jpg\")
<\/figure>\n\n\n\n<\/span>Mobile Compliance Review<\/strong><\/span><\/h3><\/div>\n\n\n\n
<\/span>What Is Mobile First Indexing?<\/strong><\/span><\/h3><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image27.jpg\")
<\/figure>\n\n\n\n<\/span>Check For Popups On Mobile<\/strong><\/span><\/h3><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image1.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image7-1024x1007.jpg\")
<\/figure>\n\n\n\n<\/span>2. Quick Content Improvements<\/strong><\/span><\/h2><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image23.jpg\")
<\/figure>\n\n\n\n<\/span>Keeping Content Fresh<\/strong><\/span><\/h3><\/div>\n\n\n\n
Which Content Should You Update?<\/strong><\/h4><\/div>\n\n\n\n
\n
Re-Index With Google Search Console<\/strong><\/h4><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image19-1024x327.png\")
<\/figure>\n\n\n\nRinse & Repeat<\/strong><\/h4><\/div>\n\n\n\n
\n
<\/span>Optimizing Existing Content<\/strong><\/span><\/h3><\/div>\n\n\n\n
<\/span>Which Content Should You Optimise First?<\/strong><\/span><\/h3><\/div>\n\n\n\n
\n
<\/span>How To Optimise Your Content With Surfer<\/strong><\/span><\/h3><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image12.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image16-1024x301.png\")
<\/figure>\n\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image14.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image3.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image6-1024x460.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image25-1024x713.jpg\")
<\/figure>\n\n\n\n<\/span>3. Simple Link Building Strategies<\/strong><\/span><\/h2><\/div>\n\n\n\n
![\"\"](\"https:\/\/wpx.net\/blog\/wp-content\/uploads\/2024\/03\/image28.jpg\")
<\/figure>\n\n\n\n