There are almost 7 million blogs published every day, which means you’ve got to work hard if you want your blog posts to stand out from the crowd. Growing your blog to millions of readers is equally, if not more challenging. Luckily, thanks to technology, there are tools you can use to lighten the load. In this post, some marketing experts share their personal experiences.
Farnaz Kia
SEO Specialist at Adobe
Linkedin: Farnaz Kia
Photo Editor as a Blogging Tool.
A photo editor can help bloggers by allowing them to enhance and manipulate images that they use in their blog posts. They can be used to improve the lighting, color, contrast, and composition of photos, as well as to add filters and special effects. Additionally, some photo editors have tools for cropping and resizing images, which can be useful for optimizing images for web use. Photo editors can also be used to create custom graphics, such as infographics, that bloggers can use to enhance their content and make it more engaging for readers.
These tools can help bloggers and marketers create high-quality, visually appealing images that can be used to promote their brands and engage their audiences. Keep in mind that it’s important to understand the terms of service and usage rights when using stock images, and also to have a good understanding of the tool you are using to get the best result.
Natasha Rei
Digital Marketing Manager of Explainerd
LinkedIn: Natasha Rei
Leveraging Crowdsourced Q&A Website to Generate Ideas.
As a marketer or blog writer, sometimes we overcome idea slumps. When the time comes, generating topic ideas can be tougher than ever. That’s when crowdsourced Q&A websites come to help.
Nothing can beat the authenticity of crowdsourced Q&A websites, such as Quora. I know there are many options for AI-powered topic generator tools, but Quora is always a great place to explore.
I can get many topic ideas directly from internet users. Quora allows users to explore specific niches to see what people want to discover. Best of all, it’s free and easy to use for bloggers and marketers.
I also use other blogging tools to make our posts stand out in the crowd. Some other blogging tools that I use are Ahrefs, AIO SEO, and Grammarly. They’ve been very helpful in creating both human- and machine-friendly blog posts.
Ilya Protasov
Internet Marketer at Popsters
LinkedIn: Ilya Protasov
An Easy Way to Generate More Effective Ideas
When you need to generate a lot of new ideas or memorize large amounts of information, mind maps can be helpful. I’ve benefited a lot from learning how a mind map works and being able to apply that theory to other things that require extra memorization.
Of course, there are many mind-mapping apps you can download & run on a PC, like Mindmeister or Miro; however, they remove most of the benefits of the process.
Far better do it on a sheet of A4 or (A3) paper, and if you need, then you can just take a photo when you are done.
The creation of a mind map on paper brings together multi-sensory elements which are much more beneficial.
This way you can clear your mind and subsequently generate more effective ideas.
William Varney
Strategist at Megaphone Marketing
LinkedIn: William Varney
Use Loom to Add Videos to Your Blog Posts (in 60 seconds)
Google’s robots and human users both like blogs with visual content in them. This means images, videos, and interactive content (e.g. 3D models). The more you include these (where appropriate), the better you rank and the more people opt into your offer.
The question is, how do you produce and publish visual content quickly?
The answer for images is “Canva”. But how do you create videos without a suite of recording, editing, and publishing tools?
The answer is “Loom”. With Loom, you can quickly and easily record screen capture videos and selfie videos. You can then download the videos from Loom’s website by logging into your library, clicking “…”, and choosing the “download” option.
This lets you produce videos you can add to your content quickly, easily, and at scale!
Not sure how to create beautiful videos? Start by screen recording yourself speaking over Canva slideshows created from templates. Beautiful visuals, very little work!
Komron Rahmonbek
SEO Manager at StrongDM
LinkedIn: Komron Rahmonbek
Essential Blogging Tools for Beginners.
The most essential tool for any blog is a reliable and easy-to-use content management system, such as WordPress. A sound content management system will save you a lot of time when creating and managing posts, pages, and other types of content with ease.
If you want to grow your blog, you need to use analytics tools. Google Analytics and Google Search Console are your best friends when it comes to monitoring the performance of your blog. These tools will show you what content is working and what content needs to be optimized for better results.
Last but not least, SEO tools like Yoast SEO, SEO Quake, and Screaming Frog SEO Spider will help you optimize your content so that search engines can read and index it properly.
Andre Oentoro
Founder and SEO of Breadnbeyond
Twitter: @breadnbeyond
LinkedIn: Andre Oentoro
Break Down Bulky Paragraphs with Visuals.
Text-heavy blog posts can be a chore to read for most audiences. The whole message might be brilliant, but the format is bulky. Using visual content is the most practical way to break up the wall of text in long-form content and make it more digestible for audiences. Now, bloggers and content creators can create their own images to complement their written content using AI-powered image generators.
No more worries about getting a copyright strike or mindless scrolling through stock images to find the perfect one for your blog. Tools like DALL-E, Photosonic, Nightcafe, and Dream by WOMBO allow bloggers (even with zero design and drawing skills) to generate their own unique images with text prompts.
Nikola Baldikov
Founder of Inbound Blogging
Twitter: @baldikovn
LinkedIn: Nikola Baldikov
Ahrefs – SEO and Blogging Tool for Marketing Professionals.
Ahrefs is a comprehensive SEO and blogging tool for marketing professionals. This tool is a must-have for all online marketers, content creators, and bloggers. With Ahrefs, you can get detailed and in-depth data that you need to make strategic decisions.
It has many uses, including keyword research, competitor analysis, content exploration, and backlink tracking.
Furthermore, Ahrefs is one of the world’s largest, most reliable, and most trusted SEO and blogging tools. It helps people from across the world to build and grow their online businesses.
It has more than earned its reputation as one of the best blogging tools when it comes to nailing your blog SEO strategies. With powerful SEO features, Ahrefs is the right tool to have in hand.
Roberto Popolizio
SEO Manager at SupportHost
Twitter: @Supporthost_IT
The 5-minutes Topic Ideas Research Hacks.
Open Reddit, find relevant subreddits click “Top” posts, then select a timeline. Now scroll through the posts and note down any topic ideas.
Alternatively, find popular websites in your niche, then go to reddit.com/domain/example.com/top/?sort=top&t=all. Replace “example.com” with your competitor’s domain, and you will find their most shared content on Reddit. Note down any good topic ideas.
Do that two times per month to find trending topics, news, and proven content ideas.
Arusik Ghambarian
SEO Specialist at Prelaunch
Twitter: @Boosty_SEO
Linkedin: Arusik Ghambarian
Content Creation Process With 4 Tools.
When it comes to generating content, it is important to find trendy topics to grow your audience and be valuable.
Exploding topics is a one-stop shop for hot subjects in health, business, marketing, fashion, and other areas. This tool not only reduces research time and ideation but also guarantees that the topic you’ve picked will increase traffic to your site, engage readers, and be shared among their networks.
After writing the content, it’s important to fix all the issues with the next tool. It’s Grammarly! It is one of the most well-known and efficient tools for improving your writing! Grammarly helps you write better by checking your grammar, spelling, and punctuation. It can replace a good editor specialist until you find one.
The next step is SEO Optimization; we all know its importance. Well-structured and optimized websites are more likely to rank higher. During this step, you’ll begin optimizing your pages for specific keywords to get better rankings on SERP. Yoast SEO is a WordPress plugin that helps you optimize your website’s content and keywords to boost its search engine rankings.
Finally, you should check Google Analytics and get data about your content performance, track on-page engagement, and make some changes if needed.
Conclusion
All the tools mentioned above have the potential to save you valuable time and effort. They’ll also allow you to do some of the things that wouldn’t have been possible without hiring a team of marketers and other experts yourself.
