17 Ways to Increase Traffic to Your Website

Did you know that Google currently processes an average of forty-thousand searches per second? That means that by the time you’ve read to the bottom of this article – and learned all you need to know about driving traffic to your website along the way – almost 14,000,000 search queries will have been answered by the search engine giant. Surely that’s a wagon we all want to jump on! 

But how do we ensure our own websites – be they personal blogs, ecommerce sites, business profiles or podcast streaming services – get a slice of the Google pie? After all, according to a 2020 study from Ahrefs, a staggering 90.63% of all websites on the internet receive no organic traffic from Google searches at all. 

Yup, you heard that right. Almost none of the websites any of us run receive traffic from Google. So, the question is: How do you increase traffic to your website?

The Difference Between High-Quality and Low-Quality Traffic

One of the biggest issues when it comes to getting traffic to your website is that not all traffic is good traffic. After all, there’s a reason why we want people to visit our websites – perhaps to buy our products or engage with our services.

Good traffic is the kind which, once on your website, does what you want it to. We call this process ‘conversion’. The higher the percentage of people who visit your site and come back for more, the higher your ‘conversion rate’. Bad traffic is the kind that isn’t interested in what your website has to offer, and leaves soon after it arrives.

Create Engaging and High-Quality Content

In the era of social media, where users number in the thousands of millions, catching the attention of a potential client, customer or reader is only half the battle. The real trick is being able to capture their attention and hold it, long enough at least for them to want to engage further with you and your website.

One of the best ways to stop a scrolling thumb in its tracks is to invest time and energy into creating useful, high-quality, entertaining content. ‘Content is King’, or so they say, and today that word can cover just about anything: blogs, Instagram Reels, tweets, long-form articles, YouTube tutorials – you name it, just make sure it’s good! 

Content Tip #1: Keyword Research + Using Long-Tail Keywords

At the core of content creation is, as we’ll soon touch on in more detail, SEO: “Search Engine Optimization”. In other words, doing everything you can to make your content visible and attractive to the Google algorithm. Keyword research and using long-tail keywords is a key part of this. Get traffic to your website by researching the terms and keywords – especially long-tail keywords (4+ words) – most commonly searched for by your target audience, and then using these keywords in your content. 

Content Tip #2: Topic Expertise

Make the content you would want to engage with. When we search, “How do wind turbines work?”, for example, we don’t want to read content created by someone who doesn’t understand the subject of wind power. Make sure that the content you produce showcases your expertise in your industry niche.

Content Tip #3: Focus on Evergreen Topics

An “evergreen” topic will remain relevant to readers, customers, and clients for years, potentially decades, to come. Whilst it’s also important to stay up to date with the latest trends, if you want to drive more people to your website, then evergreen content is a dependable source of long-term, steady traffic.

Content Tip #4: Incorporate Video

Short(er), visual content is the order of the day and was the most popular form of content on social media in 2022. Promoting your website through digital marketing on apps like TikTok, Instagram, and YouTube – as well as including videos in your blog or website content – is key to successfully bringing more traffic to your website.

Content Tip #5: Write grammatically correct content

Grammatically correct content is essential for effective communication as it ensures clarity in conveying ideas. It helps to establish credibility, which is crucial for building trust and engagement with the audience. 

Poor grammar, on the other hand, can lead to confusion, misinterpretation, and a negative impression which ultimately impacts the success of the content. Thus, write grammatically correct content and always review or proofread your work for any grammar errors before submission. You can do this either yourself or with an online grammar checker. Using the checker will help you save time by automatically reviewing your content, detecting grammar errors, and offering prompt suggestions to correct them.

Work on your SEO Strategy

We’ve already touched on the term, but SEO is about so much more than just researching keywords and stuffing your articles and content descriptions with them. 

These days, just about everyone in the website world is concerned with SEO, making it a seriously competitive industry. If you want your website to rank higher in SERPs (Search Engine Results Pages) than your competitors’, then you’re going to have to strategize.

Many different elements go into creating the best SEO strategy for your business, brand, website, or blog, but at the core of it is this: Aim to make your website and the content you produce as engaging, accessible, original, informative, and accurate as possible.

SEO Tip #1: Technical SEO

A lot of the best SEO happens behind the scenes and has to do with drastically improving the UX (User Experience) and UI (User Interface) of your website. These elements are crucial when building an SEO strategy to get more traffic to your website, for two reasons:

1. Customers and clients want to navigate a site with ease, finding all the information they want there quickly and intuitively. The smoother and more enjoyable their experience (UX) on your website, the more likely they are to visit it again. 
2. Google uses technical SEO metrics to rank websites. Its algorithm looks for things like organized, well-formatted pages and metadata which tells it clearly what information is stored on each. Most importantly, Google likes to rank websites which are fast.

WPX is the world’s fastest WordPress Hosting service, with average global page loading speeds of just 0.21 seconds. By using a website host like WPX, you can ensure your website will load lightning-fast, thus dramatically increasing the likelihood of driving more (and better) traffic to your website.

SEO Tip #2: Internal Linking

Internal linking is a super easy, completely free SEO hack that drives your website up the Google SERPs rankings. When creating web page copy and content, hyperlink relevant phrases to other pages on your site. This way, you create a web of interlinked content that – like when you surf Wikipedia – adds value to your visitors’ experience and keeps them on your site for longer.

SEO Tip #3: Implement Schema Markup

Once you’ve established your website and begun ranking highly on Google SERPs, you can incorporate schema markup into your SEO strategy. Quite complex, as you can see from the screengrabs below, schema is a form of code that helps Google to understand and showcase the content on your site.

SEO Tip #3: Implement Schema Markup

Once you’ve established your website and begun ranking highly on Google SERPs, you can incorporate schema markup into your SEO strategy. Quite complex, as you can see from the screengrabs below, schema is a form of code that helps Google to understand and showcase the content on your site.

SEO Tip #4: Quality Backlinks

Backlinks are hyperlinks on other websites and 3rd party sources that direct traffic back to your website. The more reputable and high-traffic the 3rd party source, the more quality traffic you’ll drive to your website. Networking with other website owners in your industry is a good starting point.

Interact With Other Blogs (Guest Blogging)

Guest blogging is the process of writing content for other websites to host. Websites are always looking for high-quality content to drive up their own numbers, and if you can provide that to them, you can ride their coattails all the way to the top. 

Different blogs have different rules regarding how you structure your guest content. Usually, however, you’ll be allowed to include a few links to your own site within the content, thus creating a backlink funnel that organically pushes quality traffic to your website.

Utilize the Power of Social Media

Social media. Not just a buzzword for the 21st century, but an all-powerful demigod ruling the metaverse with an iron fist. Or something like that… Either way, social media is a powerful tool and can be a powerful ally. If you know how to utilize it.

Over half of the entire world’s population are considered active social media users, meaning that no matter who your intended audience is, or wherever your preferred market may be, social media is one of the best ways to connect with it. 

Social Media Tip #1: Social Share Buttons

People love to be able to quickly and easily post to their socials. Social share buttons are buttons you can integrate into your website via HTML code, which allow visitors to instantly share content from your site on their Twitter feed, Instagram Story, Facebook page, or WhatsApp with their contents.

Social Media Tip #2: Integrate Website With Social Media

People love to be able to quickly and easily post to their socials. Social share buttons are buttons you can integrate into your website via HTML code, which allow visitors to instantly share content from your site on their Twitter feed, Instagram Story, Facebook page, or WhatsApp with their contents.

Social Media Tip #3: Social News Sites

Build a strategy of posting to relevant forums on social news sites like Reddit or Slashdot with stories relating to your own brand or blog. You can backlink to your website to get more traffic, but make sure that the posts you create add value to the reader, and don’t just read like an advert.

Social Media Tip #4: Add Hashtags

Consumer-generated content is any form of organic content that is created by consumers on social media platforms. Different types of UGC can include text, images, videos, audio, reviews, and more. UGC is often seen as a way to engage and grow a community, as well as generate fresh and authentic content.d

Social Media Tip #5: Add Consumer Generated Content

#Hashtags are sort of like SEO keywords for social media: they tell social media platforms where and how to group your posts so that other users can find them. Research hashtags relevant to your website’s intended audience, and use these sparingly in your social media content.

Use Email Marketing

Even in the Web 2.0 Age, old-school digital marketing methods remain key to growing websites and driving organic, high-quality traffic to them. Email marketing is just what it sounds like sending regular emails to customers and clients who have visited your website in the past, and/or purchased something from your products and services. 

Value-adding, sales-lite email marketing can draw the attention of past customers back to your site, and remind them of the positive experience they had visiting it last time. It’s a great means of fostering and retaining customer loyalty. Using a webmail client for WordPress websites can make the process of establishing an email marketing strategy smooth and simple. 

Expert tip:

Linkedin: Rabea Elia

Social media. Not just a buzzword for the 21st century, but an all-powerful demigod ruling the metaverse with an iron fist. Or something like that… Either way, social media is a powerful tool and can be a powerful ally. If you know how to utilize it.

Over half of the entire world’s population are considered active social media users, meaning that no matter who your intended audience is, or wherever your preferred market may be, social media is one of the best ways to connect with it. 

Use Digital Ads to Promote Your Site

Lastly, there are always good old-fashioned ads. Digital ads are literally everywhere: crammed into YouTube videos, posted on Instagram feeds, down the sidebars of website pages, on Google SERPs; the list goes on. And the beauty of them, from a digital marketer’s standpoint, is that they aren’t targeted randomly, like physical billboard advertisements, for example. 

By utilizing user data collected by search engines and websites alike, digital ad agencies can push your digital ads in the direction of your target audience. The more niche and appealing your ad, and the more relevant the platform(s) you choose to host it on, the higher the CTR (click-through rate) and the more traffic you get to visit your website.

Conclusion

Knowing how to get traffic to your website is fundamental to making your voice heard above the noise of today’s international internet community. And whilst increasing traffic to your website may seem daunting at first, the steps to building that organic audience – once broken down into our 14 tips – are more than manageable. 

To recap, if you want to drive more traffic to your website, you need to create quality content, develop a winning SEO strategy – including optimizing the UX of your site, as with WordPress hosts like WPX – utilize social media marketing, email marketing, digital ads, and guest blogs. Do all that, and watch your website’s traffic begin to soar!