When you think of the word “blog,” what comes to mind? Maybe it’s a travel diary from the early 2000s, a food recipe page you bookmarked last month, or a mom blog that somehow taught you everything about toddler tantrums in one scroll. But here’s the real question: are blogs still a thing in 2025?
The way we consume content evolves, too. Blogging might not look the same as it did a decade ago, but that doesn’t mean it’s disappeared.
Do People Still Read Blogs in 2025?
The rise of generative AI has sparked concerns that Google’s Search Generative Experience (and other AI-powered answer engines) could take away traffic that would have otherwise gone to your website. Some sources suggest that people may shift toward conversational assistants like ChatGPT instead of traditional search engines like Google.
In the 2023–2024 period, ChatGPT became super famous. So far, ChatGPT has had little impact on Google’s overall usage. In a comparison by SimilarWeb, ChatGPT traffic has indeed increased, but it still only accounts for a very small percentage of Google’s total web traffic.
Google reported more than 5 trillion searches annually. Based on March data for U.S. users, the search engine processes approximately 16.4 billion searches per day. Generative AI is predicted to shape and reshape the future of search. But in reality, Google still dominates the search market, just as it has since 2015.

SUMMARY:
Instead of asking whether people still read blogs today, ask how our blog strategies can adapt to these changes.
Some typical blogging statistics:
- Users create around 70 million new posts and 77 million new comments every month on WordPress. (WordPress, 2025)
- As for 2022, there are over 600 million blogs among the 1.9 billion websites worldwide. (Web Tribunal, 2023)
- Nearly 26% of children and young people aged 5 to 18 in the United Kingdom were reading blogs or forums as of 2022 — an increase of about 10% compared to 2010. (Statista, 2022)
EXPERT OPINION:
“You may think blogging is dead, but we surveyed 3,022 bloggers to find out how much money they make a month.
The average blog generated $4193.42 a month. But what’s interesting is that the results got really interesting for the blogs that generated substantial traffic.
Blogs that had between 100,000 and 999,999 visitors a month generated an average of $30,114.79 a month. Blogs that had 1,000,000 visitors or more a month on average generated 49,082.15 a month.
But here is where it gets interesting… some verticals generate more income than others, but there was one clear winner.
Blogs that focus on B2B over B2C on average generated 191% more income, even though their traffic on average was 388% lower per month.
I guess blogging isn’t dead.”
– Neil Patel – Co-Founder at Neil Patel Digital
What is the Future of Blogging?
Bloggers can’t always control algorithm shifts, AI trends, or how platforms evolve. Readers today crave content that feels personal, purposeful, and human. So, what’s next for blogging in this ever-changing online landscape? Let’s take a look.
Integration with AI and SEO
According to Search Engine Land, it can be predicted that users will feel more comfortable engaging with AI-generated content and chat sequences. SGE (Search Generative Experience) will change how people explore topics in search engines. These days, instead of focusing on keyword density, we need to focus more on the intent behind user queries.
Leveraging AI in content creation. Bloggers can use AI tools like ChatGPT to draft content, speed up the writing process, or generate new ideas. In 2024, 80% of bloggers are using AI, with 54% relying on it to generate content ideas. However, AI only serves as a support tool. Human creativity remains the key factor in adding depth and appeal to the content.
Quality and Originality
With so much content available and many queries easily answered by AI, readers will be attracted to and access blogs that provide unique insights or well-researched information.
Additionally, Google’s strict algorithm updates prioritize original, high-quality content to ensure users receive reliable information. Industries such as healthcare, legal services, finance, news and journalism, and education and academic research may be less affected by SGE.
Update old blog posts with new information, updated statistics, and improved formatting. This helps maintain rankings and keeps evergreen content valuable over time.

IMPORTANT:
Another important factor is relevance. Make sure your content aligns with what your audience is searching for.
Multi-Platform Content Strategy
Bloggers are no longer relying solely on blog traffic. They repurpose blog content into newsletters, YouTube videos, podcast episodes, and social media posts to reach wider audiences.
Niche Audience
Rather than trying to appeal to everyone, focusing on niche topics and building strong personal brands is a smart strategy. This helps build loyal audiences and opens up more opportunities for monetization through products, partnerships, or memberships.
How to Start a Blog in 2025
Blogging today is more than a digital diary. It’s a serious tool for building an audience, sharing expertise, and even making a full-time income if you play your cards right.
It’s not too late to start a blog in 2025. You can check out our detailed guide on how to start a blog. Basically, what you’ll need to do is:
Choose a Topic
We’re talking long-term potential here. Consider niches where people are actively looking for advice, reviews, tips, or even inspiration. Health, money, tech, travel, etc.
But don’t stop at the broad category. Find your unique angle. Instead of just “web hosting,” go for something like “web hosting for e-commerce business owners”. The goal is to narrow your focus without limiting your growth.
Pick a Domain Name and Hosting
In 2025, branding is everything. Your name needs to work not just as a domain but also on Instagram or TikTok, and anywhere else you plan to grow.
For beginners, we’d recommend WordPress.org. It’s very famous and gives you full control and flexibility to grow. Pair it with a reliable hosting service like WPX, and you’ve got a digital foundation.
Customize Your Blog
Pick a theme. Look for one that’s fast and user-friendly. It should be readable, clean, and easy to navigate. Also, ensure the essentials are covered: about page, contact page, etc.
Build Content Strategy
As mentioned earlier, the content must be useful and of high quality. Start by researching what your audience is searching for. That’s how you build trust. That’s how you build an audience.
Promote Your Blog
Share it on your socials. Join Facebook groups in your niche and become part of the conversation. Drop helpful comments on related blogs. Start an email list from day one because your readers today could become loyal fans tomorrow.
Monetize Your Blog
We’ve prepared a comprehensive guide for you on ways to make money from blogging. Check it out now!

Which Content Formats are the Most Effective?
According to a study by Orbit Media, the following content formats bring significant results for bloggers:
- Roundups: They are a crowd-pleaser, great for gathering a bunch of useful resources, tools, or advice in one post. It’s often a “best-of” list that your audience will bookmark and refer back to.
- Original research: It’s what sets your blog apart from others and gives your audience something they can’t find anywhere else. In a Statista survey, half of the respondents stated they incorporated statistics in their blog posts, and if you’re providing that research, they’ll come running to you for your unique insights.
- Infographics: A visually appealing way to simplify complex ideas. These bite-sized chunks of information are great for sharing on social media.
- Guides & eBooks: offer in-depth knowledge that readers can use as a resource. You might consider turning a long guide into a downloadable eBook, which can act as both a lead magnet.
- Interviews: Interview with an expert in your field gives your blog credibility and diversity.
- Lists: incredibly shareable and easy for readers to skim.
- How-to articles: They not only educate your readers but also establish you as an authority in your niche. A global study of bloggers revealed that about 76% had published how-to articles in the 12 months.
- News and trends: People are always searching for the latest information.
So, Are Blogs Still A Thing?
Blogs are still very much present. While the traditional blog format has evolved, its essence lives on in long-form content, niche newsletters, personal storytelling, and SEO-rich guides. So yes, people do still read blogs.
Frequently Asked Questions

Blogging is still a favorable option, while other content formats such as podcasts, video channels, and social media platforms have soared in popularity. The interactivity and real-time engagement offered by these formats make them interesting alternatives for more interactive experiences.
There are over 600 million blogs among the 1.9 billion websites worldwide as of 2022, according to Web Tribunal. Standing out is not easy. If no one is reading your blog, it could be due to factors like visibility, SEO, or content. Focus on creating valuable, relevant content that is optimized for search engines. Importantly, consistency and quality can attract readers.
AI can assist with content creation rather than replace bloggers in the process. It can be a helpful tool for improving efficiency, but human creativity remains the most important factor in producing authentic, standout, and engaging content.
Many bloggers are using AI tools like ChatGPT to help with their writing. They use it for drafting, editing, or generating ideas, but human oversight is vital to ensure accuracy and authenticity. This makes content creation more effective.
Newer formats like videos and social media really gain popularity, but blogs still provide in-depth, searchable content that helps businesses and creators engage with their audience. Blog posts remain an essential tool for content marketing, SEO, and establishing authority in many industries.