Coming up with a blog name might sound simple until you’re staring at a blank page and every idea feels taken or too generic. Not to mention the pressure of making it catchy, meaningful, and memorable.
But naming your blog doesn’t have to be a creative crisis. With some tips and a little inspiration, you can get a name that truly stands out.
How to Come Up With a Blog Name
If you’ve ever stumbled upon a blog name that instantly made you curious or made you click, you’ve felt the power of a well-chosen name.
The truth is, no one creates the perfect name on the first try. Naming your blog takes thought and a good dose of creative trial and error. The name you choose will be one of the most important branding decisions you make.
Let’s walk through the process of naming your blog!
Understand Your Target Audience
You must know your audience before you consider naming your blog. This means, how can you speak to someone if you don’t know who they are or what they care about?
Pay attention to how your audience talks, writes, or interacts online. The point is that the vibe of your name needs to sync with their language patterns. People connect faster with content that sounds like them. Take Scary Mommy, for example. It’s a blog that connects with millennial moms who are juggling parenthood, humor, and chaos. It truly mirrors its audience.
Source: Scary Mommy
Understand their aspirations and pain points. Every blog could be solving a problem or offering inspiration. Your blog name should reflect that emotional pull. Names like Smart Passive Income. The audience knows what it’s in for and feels emotionally pulled toward the outcome they crave.
Choose a Name That Builds a Strong Brand
Your blog name is the first impression you give the world. A great name should work with your branding goals, not against them.
Choose a name that is memorable and clear. For example, TechCrunch. It’s very clear, easy to remember, and instantly communicates what the blog is about. Keep your blog name simple.
Your blog name should also look good because branding is visual. It lives on headers, favicons, Pinterest graphics, and product packaging. When brainstorming your blog name, just ask yourself, “Can I picture a logo for this?”
Take Cup of Jo, for example. It’s a lifestyle blog with a name that feels warm and a little playful. It also conjures immediate visuals: a cozy mug, a morning vibe, maybe soft colors and handwritten fonts. That’s branding fuel.
Look at Competitors
If you’re not looking at what others have done, you might miss the chance to stand out or fit in when it matters.
For example, in the food niche, you’ll notice a ton of blog names that combine adjectives with ingredients or quirky personal references. Look at Minimalist Baker. It’s a blog that tells you right away it’s about simple recipes and baking. Then there’s Smitten Kitchen. Both names follow a format that’s descriptive, a little charming, and approachable.
When you analyze several competitors like this, you’ll start spotting patterns in tone, structure, and word choice.
Blending in can help with familiarity. Readers might instantly “get” what your blog is about. But breaking the mold, just enough, can carve out a unique space for your brand. The thing is knowing the trend to bend it without breaking the connection. For example, The Kitchn spells “kitchen” in a strange way while still staying in the cooking lane. It’s outstanding. Definitely!
When you lay out 10 to 15 blog names from your niche, you’ll start catching what’s missing. Maybe every wellness blog you’ve looked at is ultra-serious or seems science-heavy. That’s your cue: what about a name that brings in lightness or humor?
Keep it Short
Because when it comes to naming your blog, shorter really can be sweeter. Quicker to recall and easier to type.
Every strong name has a core idea. Your job is to strip away the extras and keep that essence front and center. Long names often happen because we try to explain everything at once. But explanation isn’t the job of the name.
Just see our business name – WPX. It could’ve been something like “WordPress Services & Hosting Solutions” (too long and easy to forget). But instead, you get WPX. Can you see the difference? It’s short and techy. The “WP” gives you a hint: WordPress. The “X” implies speed, power, and performance — what WPX delivers as a web hosting service.
(Don’t be confused — WPX is a web hosting company, not a blog. Though we do run a blog to share helpful hosting tips and guides.)
Make Sure It’s Easy to Say, Spell, and Search
And a super tip: if we can’t say it, we won’t share it. So keep your blog name easy to pronounce and way more searchable. Consider Lifehacker. Simple. This name is short and easy to say. You instantly get what it’s about.
28.3 million internet users in the U.S were actively updating a blog at least once a month in 2015. By 2020, that number was set to rise to 31.7 million. Around 70 million new posts are generated every month on WordPress. Your blog must be standing out.
The more unique and searchable your name is, the higher the chances of appearing on the first page of search results when people look for topics in your niche. For instance, The Verge. This is a tech blog name that’s simple and super easy to remember. If someone searches for “The Verge” on Google, it’s going to be top of the list.
IMPORTANT:
Don’t make your blog name too generic, which blends in with thousands of other sites. Something like “Best Cooking Ideas Ever.” It’s a nice name, but you’re not the only one with similar phrases. When people search for “best cooking ideas,” you might get buried under tons of competing results.
Keep It Distinctive and Catchy
Do you think about combining words when naming your blog? It’s a great way to make your blog name distinctive. Look at The Blonde Salad. Oh, now that’s a name you can’t forget? It’s a fashion blog run by Chiara Ferragni, who’s blonde, and the “salad” part suggests a mix of fashion, lifestyle, and personality. It sounds amazing.
One way is to add rhythm or alliteration to make your blog name more catchy. For example, Fit Foodie Finds. Three words, all starting with “F.”
Research Related Keywords
Try keywords that align with your niche. What is your blog’s focus, and how do you want people to find you? Let’s take Healthline, for example. It’s clear that this blog is about health. When people are searching for health-related information, Healthline naturally pops up because it uses a powerful keyword directly tied to the niche.
Source: Healthline
If you start a blog about food and nutrition, adding keywords like “healthy,” “eats,” or “nutritional,” in the name is great. Google Keyword Planner or AnswerThePublic can help you figure out what people are searching for in your space. (Note: Keep everything natural. A name can be keyword-rich but shouldn’t feel forced or overly stuffed.)
If you’re really trying to carve out your own space, long-tail keywords are a good choice. These are the more specific phrases that people type into search engines when they’re looking for something very particular.
Long-tail keywords may be a little less popular in search volume, but they can make your blog name more unique and help you target a more niche audience. (But don’t forget to keep your name short and easy to remember)
SUMMARY:
If you include keywords directly related to your content, you’re making it easier for potential readers to know what your blog is all about just from the name.
Think Long-Term from the Start
We’ve all seen blog names that were hot for a minute, but now sound kind of dated. This is especially important if you’re building a brand that you want to last for the long term. When picking a blog name, you may want a name that can evolve with your brand, not one that will need to be rebranded when trends change.
Use a Blog Name Generator
There are many blog name generator tools that help you generate ideas when naming your blog. It doesn’t mean you should copy-paste the first name it throws at you. Use those suggestions to start exploring new word pairings or concepts. Your creativity is priceless.
Check Domain Name Availability
Always start with a domain search. You may not want your blog name to be already taken. Go to the WPX Free Domain Checker Tool or Google Domains and plug in your blog name. Check if it’s available or not.
But what happens if your dream name is taken? This is normal. Try checking if it’s being actively used. Some domains are parked and unused, and you can buy them.
Once your name clears the availability test, seriously, don’t wait too long to register it. Most domains cost around $10–15/year. If you use WPX to host your blog, you can check domain name availability on WPX and purchase or register the domain you want—all in one place.
Also, check how the domain reads in URL form. Some combinations can look strange or even inappropriate when mashed together.
Blog Name Examples by Specific Niches
We used a few name generator tools to come up with ideas based on specific niches, and here’s what happened! You can absolutely create a blog name that fits what you’re looking for.
Food Blog Name examples
- SnapFood
- Hunger & Food
- Groceriesway
- Food Dining
- KiwiFresh
(Generated by Looka)
Lifestyle Blog Name examples
- Inspire Wellness
- Revive & Renew
- Wholesome Wonders
- Bloom & Blossom
- Lotus Lifestyle
(Generated by LegalZoom)
Travel Blog Name examples
- TravelFlare
- BareRoads
- We Are Travel
- Exoplore
- Find You Ways
(Generated by Namelix)
Fashion Blog Name examples
- StypleSphere
- Pop & Posh
- Urban Closet
- BohoBoutiquet
- Silk & Satin
(Generated by Canva)
Finance Blog Name examples
- Invest Sage
- Fund Flows
- Innovative Dollars
- Cash Bloom
- Rich Horizon
(Generated by Namify)
Conclusion
Naming your blog is one of the first steps of starting your blogging journey. Once you’ve chosen your blog name, secure the domain, set up your blog, and start sharing it across your platforms to build recognition. And if you’re ready to go further, check out our next guide for tips on building your blog and blog strategy.
EXPERT OPINION:
“A brand is a promise.
A good brand is a promise kept.”
-Muhtar Kent-
Frequently Asked Questions
The best way to name your blog is to keep it short, memorable, and easy to say or spell. Focus on a single strong idea, avoid trying to explain everything in the name, and aim for something unique and searchable so it stands out in your niche.
When choosing a name, know your target audience and aim for something simple, unique, and easy to remember. Use relevant keywords to boost discoverability, and don’t hesitate to explore name generators for fresh ideas. Always check if the domain is available, and go for something timeless and brand-friendly that can grow with you.
A catchy blog name should be short, memorable, and reflect your personality or niche. It should spark curiosity and be easy to spell and pronounce. Use creativity, consider wordplay, puns, or alliteration, to make it fun and unique. Keep it simple, but make sure it stands out in search results.
Your blog name plays a role in attracting readers, but it’s not the most critical element for success. A catchy, memorable name can help, but the quality of your content, consistency, and how you engage with your audience are what truly drive long-term success and growth.
