Ecwid Vs WooCommerce: Which Ecommerce Platform Should You Choose?

According to Statista, revenue in the global ecommerce market is projected to reach US$4.32 trillion in 2025. By 2027, 23% of all retail purchases are expected to happen online.

If you’re trying to choose between Ecwid vs WooCommerce for your online store, you’re in the right place. Each platform excels in its own way, but they cater to different types of sellers. Our comparison will help you decide which platform is the best fit for your business needs.

Ecwid Overview

Ecwid is a cloud-based eCommerce platform that makes online selling accessible to business owners at any stage. You don’t need to rebuild your entire website to start selling online. Ecwid integrates seamlessly into any existing site, whether it’s built on WordPress, Wix, Squarespace, Joomla, or even a custom HTML site.

(Source: Ecwid)

WooCommerce Overview

When it comes to full control over your online store, WooCommerce has long been one of the most powerful and trusted eCommerce platforms. Built specifically for WordPress, WooCommerce lets you create a highly customized online shopping experience.

(Source: WooCommerce)

Ecwid vs. WooCommerce Comparison

You’ll learn how Ecwid and WooCommerce compare in terms of ease of use, design flexibility, features, and more. This guide will help you make an informed decision about which platform fits your ecommerce goals. 

Features

Store Setup and Design

Ecwid is a streamlined ecommerce solution that makes setting up an online store fast and intuitive. You can embed it into an existing website with just a snippet of code, or use its built-in site builder to launch a standalone store. Its layout editor relies on pre-made themes and modular content blocks, which are easy to customize. 

Business owners who want a clean, professional storefront without getting into technical details will find Ecwid especially appealing.

WooCommerce is a fully customizable ecommerce platform built on WordPress. It supports complete control over your store’s appearance and functionality. Everything from the homepage layout to the checkout experience can be tailored to fit specific branding requirements. 

For store owners with design expertise or developer support, WooCommerce delivers deep customization and flexibility.

Product Management

Ecwid isn’t the most advanced platform when it comes to product customization, but it delivers a clean and efficient experience for sellers who want to keep things simple. You can easily add physical or digital products, set up variants like size and color, and manage inventory. The interface is well-organized, and features like scheduled discounts and automated stock updates across sales channels work as expected. 

WooCommerce, on the other hand, gives you far more flexibility, but it comes with added complexity. The platform supports everything from standard product types to subscriptions, bookings, and memberships, as long as you’re willing to install and configure the right plugins. These tools are powerful. WooCommerce is a strong system if you need advanced options.

Multichannel Selling

Sellers who want to reach customers across multiple platforms will appreciate how seamless Ecwid makes multichannel selling. You can connect your store to Facebook, Instagram, TikTok, Google Shopping, Amazon, and WhatsApp. All product listings, orders, and inventory sync through a single dashboard. It’s easy to manage everything from one place, and the setup process is surprisingly quick for such a wide reach.

WooCommerce also supports multichannel selling. While you can sell on major platforms like Amazon and eBay, doing so commonly requires third-party plugins or premium extensions. These integrations work, but often involve setup time and maintenance. 

Payment and Shipping

Sellers who want a flexible, international-ready payment system will appreciate how Ecwid handles transactions. It supports over 70 payment gateways, including PayPal, Stripe, and Square. One standout feature is its smart gateway recommendations, which suggest the most relevant payment methods by region.

WooCommerce offers a more tightly integrated payment system, in our opinion. It supports over 135 currencies and is currently available in 38 countries. WooPayments brings all payment operations into the WordPress dashboard, including dispute resolution, transaction tracking, and multi-currency support. 

Ecwid’s built-in fulfillment tools bring a fast and easy way to manage shipping. From real-time shipping rate calculations and automatic tracking updates to label printing and inventory sync, everything is available right in the dashboard. You can create rules based on weight, location, or order value. While Ecwid doesn’t offer built-in discounted shipping rates, it delivers a clean fulfillment experience.

WooCommerce Shipping offers more value for businesses managing higher order volumes. It supports label printing, split shipments, and automatic tracking updates, all from within the WooCommerce dashboard. You also get access to discounted rates from USPS, UPS, and DHL Express without needing separate carrier accounts. 

Check more Best Payment Gateways for WooCommerce for Your Business

Pricing

Ecwid’s pricing is transparent, with four monthly plan tiers. Ecwid doesn’t charge transaction fees on any plan. You’ll still pay payment processor fees (like Stripe or PayPal), but Ecwid won’t take a cut of your sales.

WooCommerce is free to download and use, but you’ll need to budget for a few things to get your store up and running, such as good reliable hosting, domain name (often bought through your host or a registrar), SSL Certificate (usually included with hosting), premium theme, and plugins and extensions.

Performance

Ecwid is a fully hosted SaaS platform. You don’t have to think about server speed, caching, or uptime — it’s all built-in. And from what we can see, that’s a major plus for small businesses. You don’t need to install or manage any performance plugins.

WooCommerce runs on WordPress, so you’re in charge of choosing a reliable host, configuring caching, optimizing images, and maintaining performance plugins. The flexibility is great for developers, but less ideal for those who want a hands-off experience. 

I learned that WooCommerce gives you more control, but also more responsibility and demands more technical effort. This is why many people pair it with a quality host. With a host like WPX, the experience becomes far more manageable. Their ‘fixed for you’ guarantee, combined with a fully optimized stack – including LiteSpeed servers, built-in CDN, automatic backups, and more – removes much of the stress. 

Ease of Use

Ecwid is a beginner-friendly platform. From the moment you create an account, the setup process is clearly guided. You’re walked through steps like adding your first product, choosing a storefront layout, enabling payments, and configuring shipping.

To use WooCommerce, you need to already have a WordPress site or build one from scratch. If you’re familiar with WordPress, installing WooCommerce is relatively simple. WooCommerce has a vast library of tutorials, community support, and useful plugins.

Check more WooCommerce Discount Plugins for 2025

Which Ecommerce Platform Should You Choose in 2025?

If you’re just getting started with ecommerce, we recommend Ecwid. Ecwid is a fully hosted platform with an intuitive interface. It also includes built-in marketing tools and multichannel selling options, so you can start selling across Facebook, Instagram, and marketplaces without additional setup.

WooCommerce is the stronger option if you’re building a long-term brand or need advanced store functionality. It’s an open-source platform that runs on WordPress, which means you can customize every detail of your store. 

Who Is Ecwid Best For?

Ecwid is ideal for solo entrepreneurs, first-time sellers, and small business owners who want to launch an online store quickly without dealing with technical setup. Its beginner-friendly interface, built-in multichannel selling tools, and fully hosted environment make it especially appealing for part-time sellers or anyone running a store without developer support. 

Who Is WooCommerce Best For?

WooCommerce is best suited for growing businesses, brands with long-term ecommerce plans, and sellers who need complete control over their store’s design, functionality, and infrastructure. Because it runs on WordPress, WooCommerce is perfect for those already familiar with the platform or teams that have access to developers. It’s a powerful option for stores with custom features, unique product types, or global scaling needs.