SEO, explained in real simple English by Terry Kyle

The files that decide whether Google can find you, written for non-technical, so-called normal humans (wherever they are).

Frequently asked questions

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Are these guides free?

Yes. Read them, share them, print them out and tape them to the office fridge. No account, no paywall.

Do I need to host with WPX to read them?

No. The files work the same on any host. Most people reading these are not WPX customers, which is the general idea.

Are these written for developers?

No. They are written for the person who keeps getting told to “just update robots.txt” and would like to know what that actually means first.

Will this tell me exactly what to put in the file?

Yes, in plain English, with the bits that can take a site down marked clearly. If your setup is exotic, you will still know which line to show a developer.

Why is a hosting company explaining SEO files?

Because people who care about whether Google can find them tend to have opinions about TTFB. Eventually that becomes a hosting conversation. We are comfortable waiting.